So You Want To Promise Results?

Posted on January 28th, 2012 by Kim Klaver

Readers here know that  for years,
my mantra has been,
No Promises, No problems.

Two simple reasons: You do not know the future.
Making promises about product or income results
to someone else is telling their future.
We do not know that for sure. Do we?

Second, the FTC regs. (Federal Trade Commission
- in the USA). Unless you can prove that the
typical person taking the product (or doing the business)
gets the results you are promising (or claiming), you
cannot state those results on stage, if those statements
are intended to entice the other person to buy or join.

However, I have come across a way
where you can make a promise about what
will happen to someone else
if they use your product or do your business.

And be safe and make more sales. Tomorrow.
Hehehe.

 

 

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Lulu: This Is My Dilemma…

Posted on January 28th, 2012 by Kim Klaver
Just in: “When I start worrying about the profitability of my business, I feel I am no longer true to myself, because I no longer follow my heart. “I have a belief firmly rooted in me that I could never succeed in business without developing a hunger for money… The problem is that I do not have and will [...]
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How Apple Recruits Store Team Members

Posted on January 26th, 2012 by Kim Klaver
Apple refers to their store employees at team members. Here’s what you’d have to do to get that job working on the floor of an Apple store (straight salary, no commission). “Getting a job on the sales floor at Apple today requires six to eight interviews, including with the person who runs the entire local market. One result of [...]
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The Ugly Truth

Posted on January 25th, 2012 by Kim Klaver
A great PS from Frank Kern today. Frank’s the Internet Guru who’s made millions in the last few years marketing “how to make giant income” programs, both online and [...]
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“We don’t talk solutions.”

Posted on January 23rd, 2012 by Kim Klaver
“I’m not worried about the country’s long-term future,” Mr. Jobs told Mr. Obama, according to one observer. “This country is insanely great. What I’m worried about is that we don’t [...]
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On the occasion of your going into space

Posted on January 20th, 2012 by Kim Klaver
Via Kottke.. Scott Carpenter was one of the original seven Mercury astronauts and the second American to orbit the Earth. Just before he went into space, his father [...]
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You Weren’t Meant To Have a Boss

Posted on January 18th, 2012 by Kim Klaver
He’s talking about programmers, but why would it be different for someone in marketing and sales? Since I’m an avid foodie, I love Paul Graham’s analogy with food [...]
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“Do Not Finance Your Startup Business with Credit Cards.”

Posted on January 18th, 2012 by Kim Klaver
So says venture capitalist and thinker Paul Graham. His quote from a magnificent post, “Do not finance your startup [business] with credit cards. Financing a start up with [...]
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Are testimonials passé?

Posted on January 14th, 2012 by Kim Klaver
If you’re selling any kind of product where testimonials or science seem important, this is for you. Years ago, Mr. Claude Hopkins was hired to create demand for an [...]
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Writing Style from Google

Posted on January 14th, 2012 by Kim Klaver
Writing tips from Google to Android app writers. Try these for your emails, blogs, ads, and flyers. “When choosing words for your app: Keep it brief. Be concise, [...]
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“It cannot be taught.”

Posted on January 13th, 2012 by Kim Klaver
“I had sold more Cotosuet (lard) in one week than six salesmen had sold in six weeks. Not one buyer had complained about the price. Mr. Swift [...]
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“Oh my God!”

Posted on January 12th, 2012 by Kim Klaver
When your demo makes someone say that, you’re on your way to creating a raving fan for your thing. Do that to more people, get more raving [...]
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Tip from Successful Startup Entrepreneur

Posted on January 7th, 2012 by Kim Klaver
From Startups in 13 Sentences 4. “Understand your users (customers/prospects). “You can envision the wealth created by a startup business as a rectangle. One side is the number [...]
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A Turnoff

Posted on January 7th, 2012 by Kim Klaver
“When someone’s doing something for the money, people can sense it, like a desperate lover. It’s a turnoff.” – Derek Sivers, Anything You Want
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Mood Triggers Success?

Posted on January 5th, 2012 by Kim Klaver
I’m experimenting on something to help folks with moods… If at least 100 readers answer these five questions, I’ll tell all here, when the time comes. Remember, [...]
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