It’s easy to underestimate the impact of words.
Especially headers (in emails) or titles of reports or books.
This book sold 5,000 copies in 1982.
In 1998 the book – same one – was republished as this:
Oh what a difference words can make.
Yes, in our blogging program, we DO teach you how to blog, including how
to come up with headlines that draw in the right folks.