It’s easy to underestimate the impact of words.

Especially headers (in emails) or titles of reports or books.

See this?

Hayden book 1 sm

 

This book sold 5,000 copies in 1982.

In 1998 the book – same one – was republished as this:

 

Hayden book 2only smSOLD 2.5 Million Copies.

Oh what a difference words can make.

Yes, in our blogging program, we DO teach you how to blog, including how
to come up with headlines that draw in the right folks.