The new FTC regs (USA) prohibit this:

Lulu stands on stage and says to the audience (of prospects),
“I made $10,000 last month with this business!”

Even if it’s true, she cannot say it there – unless she can prove
her income is typical for others in the company.
Do you think most others in her company earn that?

That’s why the FTC regs have stopped allowing that kind of
testimonial. Because it implies that Lulu’s income is typical,
and it’s not.

Here’s a way that Claude Hopkins made public promises,
and sold millions in products.  You can do this too (for products
or income claims.) But note the twist at the end of his promo.
This was an ad for a cough syrup:

Blah Blah Cough Remedy
“If it brings the results we promise, it is
worth many times its cost. If it fails, it is free.”

Mr. Hopkins writes, “Others made claims
and promises (and gave testimonials) but we
offered certainty. And we secured most of the

If you want to dangle results – either product or business –
in front of prospects to persuade them to come in,
you can do the same thing.

Let’s try a sample recruiter income pitch:

“If I can show you a way to make $5,000/mo
part time, would you be interested?”


“If I can make $5,000/mo you can too!”

These are implied promises.  If you’re willing to guarantee
those results like Mr. Hopkins did, you could maybe get away
with it (FTC-wise). And you might get a lot of big package orders.

Let’s say you suggest the big package to Millie,
say $1500. You also sell her a leads program for $500.
Here’s a version of that Claude Hopkins guarantee:

“Millie, If you make the income I have stated,
($5000/mo part time) the cost of the big package
($1500) and leads ($500) is worth many times its cost.

(Who would not agree?) AND:

“If you do not make the $5,000/mo, everything is free.
I will refund the $1500 and the $500 for leads.
And you keep the product and the leads.”

If you, the person making the income promise, are
ready to make that kind of guarantee and stick to it
like Claude Hopkins’ druggists (who sold the cough
remedy) did, I suspect you would not have trouble
with the FTC. You’d also get a lot of orders.

Thing is, would you do it? Would you offer that
certainty like Hopkins did – or everything they
bought is free?

Question: If you were to make that guarantee, what would
you add to your list of requirements for the new recruit?
I mean besides buying the package and leads, what else
would you ask them to do?

PS Claude Hopkins writes about his ad + guarantee,
“No cough remedy on the market
could compete with that.  Others made claims
and promises (and gave testimonials) but we
offered certainty. And we secured most of the
trade.My Life in Advertising, Claude Hopkins.