“If you don’t have a competitive advantage, don’t compete.”
– Jack Welch, former CEO of General Electric
You, as a network marketer, compete with hundreds of thousands of other reps marketing the exact same thing as you.
How will you stand out? THAT is your competitive advantage.
If you have no way to stand out (remember, AFTER the friends, family and neighbors, THEN what?), you cannot expect sustained and substantial success.