Some people say nothing else works…
“It doesn’t matter what works. It only matters what duplicates.”
That’s what my friend Faouzi Daghistani overheard.
Duplication. Funny word.
I’ve never liked it. Never used it in 24 years. I think given the
high drop out rate, we should be thinking different and doing different.
I mean, if what the people are duplicating is so great, easy and simple,
why don’t more peeps make it?
Here’s my take on “duplication.” It’s meaningful in one area:
The PAY PLAN structure
“Get three who get three who get three…”
(“Get two who get two…” You name it for any other type
pay plan structure.)
That’s because for any MLM pay plan – binary or break away or
whatever – one needs to put new reps and customers into a certain
structure in order to max out the particular pay plan.
I bet that’s how folks used “duplication” in the old days – to refer to
the pay plan structure.
No problem with that.
However. That doesn’t tell anyone where and HOW to get the
customers and reps to put into the pay plan structure.
Knowing you need “three who get three” doesn’t tell you how to
do it or where to find the people or what to say or write. And that’s
where insisting on duplication becomes meaningless and
Some people say, “Only do what duplicates.” Or
“Don’t do X because it doesn’t duplicate.”
Most reps I know who got to the top of their companies
did it in a different way.
Cold market, warm market, newspaper ads, cards, Facebook,
leads (calling, cards, and email), door to door, and all different
Some said A, others said B. Some had home parties, others did
one-on-ones or big meetings or webinars.
Nobody did exactly the same things in the same styles to get
to the top. Don’t believe it? Ask your top banana.
The how is almost never “duplicated.” I won the #1 spot in
a company wide Team Building contest. Over five months.
(My first five months). #2 was one of my peeps.
No one will do that again just like I did it. Because they’re not me.
But no upline person – or at corporate – complained about that.
Someone was at the top before, and someone will be at the top
another time. And they will each have done it THEIR way.
The “how” is not duplicatable because people are not
duplicates of each other. Insisting on ‘my way or the highway’
becomes oppressive. Many quit over such bossy uplines.
They came to get away from a boss, remember?
(At least the old boss paid them to boss them.)
Insisting on real people doing only what’s duplicable
can get really silly…
Mimi is a really smooth talker. And she recruits a lot of folks.
But being a smooth talker is not duplicatable, is it?
Does the upline say, “No more smooth talking Mimi, because
that’s not duplicatable.”
Tim is charismatic and has an unbelievable smile. And people
love being around him. He signs many of them up. Shall we
tell Tim not to use his charisma or smile, because, um,
it’s not “duplicable”?
Some successful people had an online audience built up
from a previous blogging or online marketing business. They
contacted their following and signed up a bunch of peeps.
Do we tell them to stop doing that, because it’s not, uh, duplicable?
Others came into a new company with a bunch of reps from a
previous company. Not duplicatable. Shall we tell that person
not to do that again? Even if they want to come into YOUR
business with their 1,500 people?
My take on the how:
Find out what others have done whose accomplishments and
style you admire. Try that stuff, test things. Experiment. I do
it ALL the time.
It’s not as if we know how to market all that well, judging by the
large numbers of folks who make little or no money in the
business (or any other marketing business).
Encouraging a little creativity could go a long way to bringing
out the best in our new and existing reps. Think?