Why does someone in recruiter mode tell someone that “the company is solid”?
Or that “it’s been around 10 years” Or that “it’s public” or that the founders or
products are this or that?

Nobody cares about any of that – if they’re just looking.

YOU care, but THEY don’t. (Normal people looking at your business ASSUME
it is solid and reliable – and your saying those very things brings up doubts -
where they would NOT have doubted that before.)

Ponder this:

When does ANYONE tell you, “Oh let’s go to Macy’s! They’ve been
in business since 1858!” Or, “Let’s buy an iPhone! Apple’s a big public
company!” Or, “Oh let’s buy Prada because – the family that owns it
donates to wildlife preservation in Africa!”

Is that why you’d buy any of those products?

Why might someone join your company?

Because they want to get money, they’re looking for a team
to be part of, they want it to be easier and they want to do it
feel cool and good about it.

Isn’t that what you want to focus on, and skip ALL those boring,
unnecessary facts NO ONE cares about right now?

PS If you put your company logo on your recruiting webinar, or
send folks to a website with the company logo prominently
displayed, many people will tune out the moment they get on.
Why? They either have heard of it, or they Google it instantly,
and decide ‘never mind.’ Telling too much that is utterly irrelevant
to what that other person wants leads to um, no takers.

PPS Another no-no. Say you rep a nutritional company that
sells shakes. But really, nobody cares about weight loss shakes
outside of that company.

Really people. Ask yourselves: Who goes to the grocery store to
“check out the best shakes”?

No, a person wants to be slinky, look sexy and maybe,
drive a fast car, live in a wonderful home and make lots of money.

But. What do most nutritional reps spend their time doing? Talking
about the science of their company’s shakes or pills. And they
wonder why people doze off, why their eyes glaze over and why
they don’t buy.

Oi vey.

Here’s one way to avoid that feeling with your current pals and relatives…

Be UP FRONT about what you’re doing BEFORE you offer them your business, product or services. For example…

At the next bridge party, when it’s your turn to tell what you’ve been up to, say something totally up front about your business, like,

“Well folks, I’ve started a business of my own -

“I market this service for people who [have always wanted to earn some of their own income with their computer and never knew how] OR [who are always feeling guilty about forgetting to stay in touch with the people they care about] OR [who hate their facial hair, like I used to...]

“Anyway. If any of you know anyone who might like to know
about something like that, just ASK ME LATER. Do NOT feel
like you need to buy from me. You do NOT. I just want you
to know IN CASE you know someone. OK? That’s what
I’m up to these days.

[Pause and smile].

Then before anyone can respond (with the “oh that’s nice…”),
immediately surprise EVERYONE with this statement:

“Say Lulu, your new hairdo looks marvelous! Did you
go to a new place?”

See what you did? You just took the stress of everyone,
including you. The trick to it?

=> BE FIRST to IMMEDIATELY CHANGE THE SUBJECT – to
make a specific compliment or ask about someone else right
right after you say that.

“So Archie, what’ve YOU been up to?”

Notice – NOTHING of the name of the company, or the
name of the product, or any seller talk (“Oh, it’s SO
AMAAAAZING!!!!”) all of which is a sure turn-off and
squirm-creator for others.)

For more ways to do this, check out “Friends, Lies and
Network Marketing” (no cost PDF) here. Click the
tiny red “Download” link – just to the right of the
image on the  top left of that page.

PS It’s from 2007. I’d give the same advice today. Issues
haven’t changed for folks, especially not the women
in our industry.

Some folks tell you to build your network marketing business
by seeking out others and “build relationships”.

You discover their problems by FORMing the other person
(asking about their Family, Occupation, Recreation or Money),
then you offer your business or product as a solution
to whatever they said ails them – in any of these categories.

So the traditional MLM upline teaches this sequence:

1) Find peeps and “build a relationship” first. FORM them.
2) See if you can persuade them your business or program can help
fix what ails them.

I was taught the same thing 25 years ago.

Do you still do that today?  I know I don’t.

I do the reverse:

Like this.

1. Create a result- be it generating 7 business leads, or earning
$125 in your first (or third) week. Or getting three new customers,
or signing up one new recruit your first week (or month)…

2. Put out there that you will SHOW someone else how you did that,
and see who responds. From those ask you for more info, this is where
the relationshipping (is that a word?) begins for me.

For example, you put out there something like:

“How I created 7 first rate business leads in 27 minutes online.”

“How I earned $125 in my first four weeks, without hounding my friends
and family.”

“How I got 10 Customers in 10 Days.”

Putting out this information (in an email, a post card, a FB ad, a blog or
your facebook page, etc.) will get certain people to respond and go,
“How did you do that?”

THESE are the folks I’d spend my time with – “relationshipping”. Because.

THEY CAME TO ME.

Because they want something I have: A secret tip for a success I had.

Doesn’t matter how small the success was. Even generating leads,
or getting your nerve up, is a success!

Almost nobody has any success. So such tips get lots of responses
from those seeking some success.

Now the relationship that begins has at its core, what THEY want
from you. Not what YOU want from them.

Doesn’t mean they will all sign up, but you’re for sure not chasing the
wrong ones. Think?

So it’s not about “to relationship or not to relationship”. It’s about this:

=> Do you want to chase others?

OR

=> Do you want the other person chasing YOU?

“Having Anger Towards Everyone Reaching Success.”

Moi: “Bring in orders for the product or service
to the company. That’s how the money gets made.”

Then I pause for a reaction. (Just did that with two FB folks.)

Because. If someone doesn’t want to bring in
orders (AKA recruit and sell), they’re not going to
be happy building an NM business.

So why bother?

I want it in my lifetime. So my FIRST choice is
ALWAYS someone who knows – and wants to -
bring in orders for the products, programs,
or services.

Everything else they tell you to do is secondary. Isn’t it?

What good is someone to building your business who doesn’t
have the will and desire to bring in orders?

Of course, if they’re monthly customers that counts(!)

But if you want to leverage the work of others, you want
a few recruits who will build with you.  Think?

In that regard, do really want to spend your precious time
with someone who goes “I can’t sell” “I don’t know anyone…” ?

And then you have to do therapy??

Pas moi.

Bottom line:  Let folks know what they need to do to
earn income with your company.  Right away so no
more time is wasted with the wrong ones.  Think?

That’s what Lulu said when I told her that Jordan Adler (#1 income earner at SOC) took 11 years (and 11 companies) before he made any money in Network Marketing.  Or, that it took me some 25 years to arrive where I am today – with a moderate following of folks who like the stuff I teach in this business and who will sometimes listen to my suggestions about a new venture I’m in.

Warning. This post describes some big time saving advantages to the business I’m
currently building – Empower.  The second and third time compressors here you might be able to
use with your current company, provided the tools are engaging and genuine,
not schmaltzy with actors who look and feel like they’re acting…

OK here goes…

Here are three ways to compress the time (and stress) it takes to earn the money you want.
Before I post these, remember this basic rule of business:

The less money you put into it, the
more manual work you must do.

OK here we go…

1. Make more per sale.

GOAL  Earn $100 per day.

Option A If you sell a $100 product, chances are you’ll earn
a commission (from your NM company) of 15-25%. Say 25%

=> You need to sell AT LEAST four per day, to earn $100.
($25 x 4 = $100 earned).

Option B. If you sell a $100 product, and they pay you a 100% commission, you’ll need to
sell one per day.

(With the pass-up blip in this program, you’ll average about 80%
on each $100 sale you make.)

What’s quicker: Making ONE sale or FOUR sales?

(Note. These super-high commissions are only possible with
online learning programs – videos, audios, PDFs, webinars – items
which do not have the normal cost to manufacture each time, and
then “deliver” to you.

Time Compressor #1: Earn WAY MORE per sale
of a same-priced product.

Might mean a change in what you market, yes. But if time really IS an issue for you,
making 100% on a sale will get you to your money goal much faster than earning 5-25%
on a sale of a same-priced product.  Yes?

2. Using a messenger service instead of being the messenger

Option A. You can call 600 leads in a day.  You talk to 100.  Make one sale.
You’re wasted.

Option B. You send those same 600 leads a group email with some engaging
content (I’ll help you), and a video link to the presentation.  Make one sale.
Takes about ten minutes of your time to send that email. (Videos are provided, and
lead capture pages are provided, same ones I use.)

Time Compressor #2: Use a messenger service
instead of being the messenger

3. No more FORMING everyone you meet. No more hitting up your
friends at every social gathering.

Option A. You accost (nicely) everyone you meet, and everyone you know, about
your business.  Same school I went to – for years – in this business.
Takes lots of time, it’s hard not to throw up on them. The stress associated
with this unpleasant activity is aging. Sometimes doing that costs
relationships you didn’t expect to lose.

Option B. You send those seem peeps (you get their email address only
when you meet, promising them you’ll email them something to check out,
that is IT) an engaging message (again, I’ll help you) and the link to the presentation.

Again, you’re talking 20-30 minutes TOTAL to get out those video presentations to
50 or 100 folks.  ALL of them. If they like it, they’ll opt in.  If not they won’t.

Any sales you get are likely to be about the same percent as if you had spent the
time making those presentations personally.  Plus you don’t even HEAR no.

I taught this very strategy from my first month in this industry: We called them
the Dear Friend Letters in those days (see the Truth book – hehehe). Advantage?

Nobody heard no.  Only yesses.  That feels soooo much better doesn’t it?
AND. The other person doesn’t have to tell YOU NO.  A stress-less option for
both you AND the other person.

 Time Compressor #3: No more FORMING everyone you meet. No more hitting up your
friends at every social gathering

It’s a new day.  The Internet might be able to help you. We’ve come a
long way in making it personal, engaging and effective. That’s why I’m
doing this myself. No one can tell the future, but so far, so good.

If time (and energy) are the #1 issues for you right now, this program might be
a godsend.  It certainly has been for me.  I’m still amazed I didn’t have to
“sell” any of the programs, including the wonderful $3,500 uber-marketing program.

See here what programs they offer. Start with $25.  (All five programs, together
total $5,125. To me a marvelous bargain for the information they offer a person on how
to earn significant income online.)

Start small.  Test it, see if you love it like I do…Or not.

PS. It’s been ten weeks.  I started this business because I really really wanted
big income, immediately.  I’m not 26 anymore.  After ten weeks, I’ve earned
$51,375.  Now I’m setting new goals.  I don’t know what you’ll do, no guarantees.
I’ll show you just what I did.  Want to test it?

I’ll show you if you’d like to test for $25.  Join here.

One gal, earning over $60,000/mo now, said her whole
NM life changed when she learned to not baby her peeps -
namely, to give answers when she had them. Instead, she’s
learned to point to the path where the answer lay…To help
them help themselves. The ultimate you can do for another.

This is EXTRA HARD for women. Minnie tells her story…

“As a woman, when we hear a cry for help, and we know the
answer, we want to give it to them. But I realized I was not
helping them to help themselves. Plus it ended up being
loooong conversations.

“So then, I would point them to my FAQ, or to my videos on
YouTube, or to my assistant. That was better. But even then,
it took up so much of my and my assistant’s time, and most
of the folks were still too needy and stayed needy. Took too
much time and I wanted to find different people for
my business…

“So here’s what I learned and what I do now…

“We (her company-kk) have an audio library, and each time
there’s a question, we ask if they’ve reviewed those audios.
If not – and it is ALMOST ALWAYS ‘NOT’ – we have them go
there and pick the audio they need…

“Whether it’s closing people’, or ‘what to put in their email
to their warm market’, or ‘how to get traffic’ or ‘what to blog
about’ or ‘post on Facebook.’

“Since I have done this, my whole NM life has changed.
I went from $10,000/mo to $60,000/mo within 12 months. Because
now I spend my time building, not baby-sitting.

“I always feel a pang when I hear a cry for help. But now, I’ve
learned that it’s better for THEM to learn to help themselves -
NOT for me to give them the answers. That’s what I do now
and my business has skyrocketed since.”

PS This happens to be a gal in Empower Network. It applies to
any woman in any network marketing company.

PPS PM me if you want to check out Empower the way I do it.

An MLM tools story…

Years ago, Dexter Yeager, the biggest and perhaps richest of
the network marketers on the planet ((#1 uber-banana at Amway
with millions in his downline), started, like anyone else who was
determined to build BIG in those days – going from town to
town – doing live meetings. Many leaders do that today, still.

Anyway, back in the day, Dexter would appear, do the meeting,
and get peeps excited. They’d produce like crazy for the
three days he was in town, and then he’d travel to the next town.

The new area would again produce like crazy for the three days
he was there, doing meetings, etc. But. The area he just left
slowly stopped producing. That was the cycle.

He’d come to an area, they’d produce like crazy. After he left
the area, they’d pretty much stop producing. (Sound familiar?)

After experiencing this a dozen time, he realized he had to think of
something or his business wouldn’t grow.

One day, Dexter’s brain goes:

“What would happen if I recorded one of these, and left those
tapes (eight-track audio in those days (!) with the folks in each area?”

(Yes, of course he sold them the tapes. Cost money to create and
produce, yes?)

And that’s what he did. Recorded his meetings.

Those audio tapes changed everything for Dexter.

Now, when he left an area, and the group members had those
audios, the area continued to grow and place orders!

Because. Everyone was playing the audios riding around in their
cars…and taking action placing orders from those!

That’s when Dexter started earning huge incomes – from both
the Amway product and business sales – AND his audios.

Today Dexter is one of the zillionaires of NM.

If you don’t have something like this for your business – that
you personally like and use – your network marketing life is
going to be full of pain.

Because you’ll think you have to ‘be there’ for everyone.
You can’t, if you want to continue to build. And anyway, being
there for others is not how you will help others help themselves.
Have you noticed that?

Instead of baby sitting, master the art of pointing. Give others
links or other access to GOOD, useful tools that answer their
questions. (I’ve often created my own.) That way, you keep
building (recruiting and selling), not babysitting.

Those who learn the art of pointing are building the biggest,
highest income-producing networks in our industry. And they
help others become self-reliant and point THEIR new peeps
to the audios and webinars that help those folks become
independent producers.

And. You. Keep. Recruiting. And. Selling. And. Generating. Big. Income.

“You have to invest your time with those
who want to run with you…”

Not the 95% who don’t…really…want to…do…what…it…takes.

While I am personally earning pretty obscene income after 8 weeks
(email me if u really want to know – and my income is no guarantee
for yours) there is something I have to clarify to each member -
BEFORE they sign up:

“Buying any EN programs (or buying ANYTHING from any
NM company) does NOT make you any money. Period.
You have just SPENT money. Do you see that?”

The excited person pauses. Um, ahh. “But shouldn’t I do
everything to go “All In”?

(“All In” – jargon bandied about to encourage members to buy
all the EN educational marketing programs, about $5k total.)

So I have to tell the person, yes, of course you can go All In…
especially if you want to have all the learning programs
RIGHT NOW. But.

Going All In does not, by itself, earn
you one thin dime.

Did you know that? (I wait for this to register)

Because. You have to bring in CUSTOMERS who buy stuff, to
make one cent. No customer orders, no money for you. No
new affiliates or reps, no override money from your downline.

RULE #1 Buying stuff does not earn you one dime -
by itself.

RULE #2 Getting orders from customers, and finding affiliates/reps who do the same thing – THAT is
what gets you any income you want.

(If the goal is something else, socializing, having friends with
similar values, or armchair philosophizing from inactive reps or
very part time reps with other primary sources of income, no
problem. Then income from their NM is not a serious the goal.)

But if meaningful INCOME is your goal, bringing in orders and
recruits is what you must focus on doing.

Sigh. So it’s SELLING and recruiting, not buying. that
gets you the big income.

So that’s what I teach. And remind peeps of constantly.
Especially in EN.

PS. I want my folks to MAKE money, not just spend it.
That’s IF their goal is INCOME, vs just education.