Kim Klaver Blogs

Screaming Fine Print from Frank Kern

Kim Klaver — Fri, 11 May 2012 19:28:03 +0000

Goodbye: “If I can do this, ANYONE can!”?

Millionaire Internet marketer Frank Kern invited readers
to a webinar in which he’s telling how he did over $1,000,000 in sales this year doing something old fashioned. Instead of closing with the usual “You can do this if I can!” he put this, all caps, just as you see it here:

“FOR THE LOVE OF ALL THAT IS HOLY,
WE BOTH KNOW DAMN GOOD AND WELL
THAT JUST BECAUSE I TESTED SOME COOL
PROMOTIONAL TACTICS AND MADE A BUNCH
OF MONEY DOESN’T MEAN (OR IMPLY) THAT
THE SAME WILL HAPPEN TO YOU OR
ANYBODY ELSE.

I’VE BEEN DOING THIS FOR 13 YEARS THIS OCTOBER
AND IT TOOK A LOT OF VERY, VERY HARD WORK
TO GET TO WHERE I AM TODAY.

THERE IS NO PRODUCT, WEBINAR, SEMINAR, GURU,
COACHING PROGRAM, POTION, OR ANYTHING
ELSE THAT WILL MAKE YOU SUCCESSFUL.

YOU HAVE TO WORK LIKE A PSYCHOTIC ANIMAL
…RELENTLESSLY REACHING FOR YOUR GOALS.

THE ONLY GUARANTEE YOU CAN COUNT ON
IS THIS: YOU WILL EXPERIENCE HARDSHIP.
YOU WILL EXPERIENCE FAILURE. YOU WILL
EXPERIENCE DISAPPOINTMENT.

IT IS IN THE MOMENTS THAT YOU GET UP,
BRUSH YOURSELF OFF, AND CLIMB BACK INTO
THE RING TO CONTINUE FIGHTING THAT YOU WILL
FIND SUCCESS.

IF THIS IS TOO MUCH FOR YOU,
GET OFF MY LIST.”

He’s (finally) telling it like it is. Think the same is true for MLM?

“Talk to people. Talk to people. Talk to people.”

Kim Klaver — Sun, 29 Apr 2012 08:07:48 +0000

I’ve heard that a thousand times. You? But.
Does anyone ever give you something cool to say?

This WED, at 6PM Pacific (9PM ET) I’m doing a live
elevator pitch jam session.

Bring your story, (your before and after, or your REASON for
using your product or service, or why you’re really doing your business)
and we’ll help you turn it into a juicy little elevator pitch of 30 seconds
or less.

Since I have limited space, I’d appreciate it if you’d sign up
for the class (no charge) – if you plan to come.

Check out the RIGHT RAIL here. Half way down. See the
GREEN BOX that says:

Elevator Pitch
Jam Session

PS Did you see the brand new Mini Art of Recruiting program?
What to say when you don’t know what to say. $9 here.Could
help you prepare for the elevator pitch jam session.

Should you be doing MLM?

Kim Klaver — Wed, 25 Apr 2012 05:54:25 +0000

Ponder this and you’ll know -

There are no guarantees of when or even IF you will succeed -
when you start your own business. That includes MLM.
Because. Success depends on many things. And believe it or
not (gasp), some of them are outside of your control.

Experienced entrepreneurs know these two things. Did you?

Steve Jobs didn’t know if anyone else would buy his Apple
computer. He never knew, until they actually did.
Any start up group puts an enormous amount of money
and time into it before they will find out if “their audience”
will buy. Are you in love enough with your mission to
do that? And be patient while you perfect your marketing
approach?

You cannot know the outcome of your MLM business before you start.
It may be months or years before you make any real income.
You will for sure meet obstacles you never expected. Each day. Often,
many times a day.

Can you live with that?

Is the reason you started your business meaningful enough
to you that you’d keep doing it, anyway? (Like almost every uber
entrepreneur has said about their thing?)

PS “The money” reason is apparently not meaningful enough for
most, judging by the massive drop out rates. So think of something
more meaningful, something that drives you to jump out of bed
each morning.

5 Top Regrets of the Dying

Kim Klaver — Sun, 22 Apr 2012 20:48:56 +0000

A palliative care nurse called Bronnie Ware made
a list of the biggest regrets of the dying.

(Her patients were those “who had gone home to die.” She
was with them the last 3-12 weeks of their lives.)

I wish I’d had the courage to live a life true to
myself, not the life others expected of me.

I wish I didn’t work so hard (from every male patient).

I wish I’d had the courage to express my feelings.

I wish I had stayed in touch with my friends.

I wish that I had let myself be happier.

Here’s the link to this beautiful piece.

Queen for a Day

Kim Klaver — Sun, 22 Apr 2012 01:48:50 +0000

Hey THANKS!!

The Giant Heap App
is ranked #1 in the App store today. And
One Liners, #2. That feels pretty good.
MLM Prospect Test is #4.

THANKS to YOU. It feels really good – even just for a day.

“How To Build a Giant Heap with or without
Your Friends, Family or Neighbors”
GIANT HEAP
For iPhone/iPad here

For Android here

PS It’s available on CD or MP3 here.

Start small

Kim Klaver — Sun, 01 Apr 2012 08:20:30 +0000

Yep, I know it sounds heretical. But it seems to work for some of the most successful people on the planet. Here’s a recent quote from Paul Graham, who owns a venture capital firm (Y Combinator) that continues to fund many wildly successful start-ups:

“It’s not just for other people that you need to start small. You need to for your own sake. Neither Bill Gates nor Mark Zuckerberg knew at first how big their companies were going to get. All they knew was that they were onto something. Maybe it’s a bad idea to have really big ambitions initially, because the bigger your ambition, the longer it’s going to take, and the further you project into the future, the more likely you’ll get it wrong.” -Paul Graham, venture capital owner of Y Combinator. More here.

Something for those who insist on having everyone think really big, to ponder.

Three Presentation Secrets: Intro

Kim Klaver — Tue, 27 Mar 2012 10:06:06 +0000

9-Minute intro, right from the tele-class. Hope to have the program available for sale April 15. (Sound is phone recording quality.)

Um, it’s gas

Kim Klaver — Fri, 23 Mar 2012 09:15:41 +0000

It is what it is…

Got gas the other day. Even here, sellers use
so many unnecessary words and jargon a
patron scribbled this on the pump window:

Many of your listeners will not bother with this correction
and instead just tune you out. This isn’t ‘throwing up’ on
others, it’s using Greek in an English speaking community.
Is that any way to get others engaged?

How we got people to buy stuff. Lots of stuff.

Kim Klaver — Thu, 22 Mar 2012 06:10:16 +0000

Here’s how we got people to take action at our meetings. (Buy stuff and refer friends.)

Our events always got product sales – both large and small packages.
Here are two key things we did:

1) We invited folks who already had values like ours.

2) We typically called the client list of a local alternative health practitioner
who was signed up or was thinking of signing up.

The pitch:

“This is a product demo for people who
know they should get their 5-7 fruits and veggies each day, but don’t.
Lulu Green gave us your name and says that might be you.
Is that true? Do you know anyone who
might like to know about a demo like that? Oh, and of course
we’ll have munchies and crunchies…”

Their qualifications? Two: One, they say they know they should do X
but don’t. Two, they were not stone cold prospects – they were clients of
a local alternative health practitioner who were either in the business or
thinking about signing up for the business.

Asking for and finding people who already share the values you are
offering in your product, program or business, is critical in getting
people to take action at the end of the event.

If you’re marketing a $79 facial cream and your audience is
women who are used to spending $6 on a jar of Pond’s cream,
you will not have many sales. Because they don’t share your values.
Not because you said something wrong.

Yes, you can do therapy, but that gets old. Doesn’t it?

Using the clients of like minded professionals is another wonderful strategy.

And if you don’t know such a person, go have a few treatments and
get to know a few. See if one of them would like to try your product.

Once she loves it, the next step is setting up a demo for her clients.

Prospecting for customers or recruits means knowing what the values
are they must have, and asking for them – of everyone you come across.
It won’t be everyone. Sorry.

Your Limited Life?

Kim Klaver — Sat, 17 Mar 2012 21:43:46 +0000

Steve Jobs in interview for PBS’ “One Last Thing’ doc, 1994

When you grow up you tend to get told the world is the way it is
and your life is just to live your life inside the world. Try not to
bash into the walls too much. Try to have a nice family life, have fun,
save a little money.

That’s a very limited life. Life can be much broader once you  discover
one simple fact, and that is – everything around you that  you call life,
was made up by people that were no smarter than you.  And you can change it,
you can influence it, you can build your own  things that other people can use.

The minute that you understand that you can poke life and  actually something
will, you know if you push in, something will  pop out the other side, that you can
change it, you can mold it.  That’s maybe the most important thing. It’s to shake
off this  erroneous notion that life is there and you’re just gonna live in it,
versus embrace it, change it, improve it, make your mark upon it.

I think that’s very important and however you learn that,
once you learn it, you’ll want to change life and make it better,
cause it’s kind of messed up, in a lot of ways. Once you learn that,
you’ll never be the same again. See here.