10 Presentation tips from the Cluetrain

I’ve been rereading this little book, Cluetrain Manifesto, and the 95 tips it offered 5 years ago to people making sales presentations.

Network marketers: Before you make another presentation to even one more person, check it against this list of imperatives. That is, if you want to make your listeners feel special.

Top-10 Cluetrain Theses: Imperatives for presenters

NOTE: The list of 10 starts about halfway down the page.

P.S. Here are three:

3) “Already, companies [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][read: people-kk] that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.”

7) “Learning to speak with a human voice is not a parlor trick. It can’t be ‘picked up’ at some tony conference.”

8) “The inflated self-important jargon you sling around — in the press, at your conferences — what’s that got to do with us?”


About the author

Kim Klaver


  • (Maybe I just missed it), from the link you provided I didn’t see it at your site…

    So here’s the read online link. And another from which duly appreciative folk can grab a real copy at amazon.

    Imagine a world in which Network Marketers are familiar with such stuff… are you trying to foment a revolution?

  • Thanks. Link’s there now.
    Revolution indeed. Long overdue. I hope to start something with the people in the field, like any revolution. From the inside out.


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