This is the best secret to “exploding” your online business that I’ve read in a while. The language “explode your business online” comes from Rich Schefren, who offered this advice to would-be online marketers, to “explode their online business today.”
The “secret” is two parts: What NOT to do; What TO do.
1. Forget about theseSell the sizzzle not the steak
Exploiting Dreams & Hopes
Titillate & Tease but give no value
Sell, sell, sell
Always be closing2. Do these
Commit to lifelong learning
Become an expert
Become an authority
Earn the attention of your market
Spread the word
Build your brand
Provide intrinsic value
Give away your best ideas
Here’s the secret about all the “secrets” in all the free reports on “how to get rich” or “how to explode your business” or how to be the only left standing after MLM’s armaggedon:
After you have bought or downloaded the magical “report,” at the end of all the hype and promises about you making it big fast, they all have the same ending:
There is no secret. You have to do what it takes for as long as it takes to become an expert, an authority. Only then will you earn the trust and respect of others who would buy from you.
That’s why you’d better LOVE what you do, or what you aspire to become – else you won’t do it long enough to get good enough to be worthy of the respect (and pocketbooks) of others.
Some years ago, actress Sharon Stone was interviewed about her “overnight success” as the star of the movie, Basic Instinct. She smiled, and said, “Yes, overnight success. After about 10 years of making B movies.”
You ready to commit to making some B movies in preparation for your overnight success?