“If you think ‘sell’ is a four-letter word, you’re in trouble already. Many experts say the most-overlooked cause of new-business failure is that fledgling entrepreneurs are reluctant to get out there and sell what they’ve got – especially if they come from a structured corporate environment where sales was always someone else’s job.”
That’s the answer to question four in the Fortune Small Business quiz this month:
“Are you ready to start a business?”
Being your own boss may sound great, they write, but not everyone has what it takes to succeed as an entrepreneur. Do you? Quiz here. Scroll down about half-way.