Apple was on the verge of bankruptcy.
(45 days of cash flow left, said Jobs later).
Jobs who’d just returned to the company, called together
a small group of tech reporters and told them
what was coming…He began:
“…We need to do to get our relevance and
vitality back after ten years of neglect…
and…the way to do that…”
“Is NOT to talk about speeds and fees..
It’s NOT talk about bits and megaherz (the technology and science)
It’s NOT to talk about why we are better than Windows…”
(Were YOU taught to talk about the technology or science or
“innards” of our products? Were you taught to tell everyone why
“our product” is better than anything else out there?)
Hear it from Steve himself…6 mins.