Fear mongers are having a field day right now. Don’t listen to them.
“The economy is so frightening,” says Juliana Chugg, president of Pillsbury. “This campaign is an opportunity for us to represent hope in a time when people are feeling scared. To be able to connect home and values like safety, security, warmth and love at home really resonates.”
I call it B.S. Let me ask you, do YOU think the economy is frightening? I don’t. It’s challenging, yes, but hardly frightening. We just have to become more skilled and learn to see things differently than before.
However, if folks like Ms. Chugg can instill fear in others, maybe she’ll make more sales. Yuck. She’s not the only one jumping on this bandwagon. Consider this from my friend Faith Popcorn:
Faith Popcorn, chief executive of marketing firm BrainReserve, says “people are looking for warm, cozy places to curl up in” in the current economic climate. “We are in a period of shock right now, and we are looking for respite and revival and restoration.” More here (PDF here in case.)
Who’s “we”? Are you in period of shock? I’m not. I don’t need to be in shock to seek out revival and restoration anyway. I’m doing a cleanse (the ER Detox) right now and was not in a state of shock when I signed up, nor am I now.)
Most of us, upon reflection, are not a bit surprised at the big financial pull backs…are we? Most of us either are or have been over-extended, hope that our income catches up to our spending, and that everything will somehow be alright.
Big companies are no different. They’re run by people just like us. Only those folks play with more money. So when they win or lose, the noise is much bigger.
So beware of anyone doing the scare-mongering routine on you. It’s very in today. Don’t listen.
Remember that you, as an entrepreneurs need never fear. Classy marketers like you whose products live up to the pictures you paint will never have reason to be scared.
P.S. The sellers at the bottom of this page are not scare mongers (although a couple are screamy. Why I can’t fathom because the programs are excellent.)