Archie, a gent in the Helper-Healer Marketer program, had this line as his opener.
“This product is highly assimilable, and is based on breakthrough technology…”
He ran it by me today because he wanted to go to the local chamber of commerce with it. (Had struck out with his friends using it.)
We chatted and now, he has this story, which he’s taking to his local union of carpenters and other construction trade workers:
“How I went from hanging 30-40 sheets a day
to 50-70 sheets a day in one month.”
For non-construction folks: He used to hang sheetrock – dry wall – the stuff walls in your house are usually made of. He’d hang 30-40 per day, and collapse at night. A month after using his product (he’s been using it for 36 years) he went to 50-70 sheets per day, and, had energy left to go out in the evenings.
Which story and which audience do you think will respond to him and his product?