It’s almost Sunday, so here we go.
I have promoted Frank Kern’s intensive and life-changing marketing program to my readers. Why did I do that, when I’ve written on my blog, that the chances of your succeeding with anything gurus market, are small? (Mostly because it’s so hard to find the right people who are active buyers for what you’re selling.)
Two things you should know.
1) Frank’s sale numbers are small, too.
I am not a “looker” when I see what I want. What he teaches – how to find, bond and maintain relationships with people who are looking for what you market – are forever principles. OK that brings me to:
2. Frank’s stuff does not depend on the latest system, Google policy, or hot niche.
Confession. Because of the constant hoopla regarding other Internet marketing approaches, like PPC (Pay Per Click) or CPA (Cost Per Action), I bought 7-8 of the most marketed of those programs over the past 9-12 months. I had my programmer learn them and test them. Almost full time.
PPC and CPA are a kind of affiliate marketing online, where you begin running say, Google ads, and creating landing pages and blogs for the products. If you make a sale through one of your sites (or their affiliate site) you earn part of the sale price of what you sold.
A few folks, after years of intense effort (at PPC and CPA), have done very well. But not us. Here were my results after 9 months almost full time effort of my programmer (who enjoys marketing online):
Good: We got a lot of experience learning how to do this stuff. Hundreds of hours.
Bummer: No income. I can live with that however. Nothing like this is quick. But here’s what I’d rather not live with:1) the specific rules of the game change constantly (Google changes their PPC rules almost every month) so your carefully planned ad campaigns work one day and not the next. The CPA networks inactivate campaigns they offered weekly – AFTER we’d built sites for them – with no notice. So all the work we’d done was suddenly useless.
2) what we learned technically, has very little application in a people business. Except of course to sell it to others. 🙁
That’s why, after all the effort and money spent on the PPC and CPA Internet Marketing “systems” I turned back to marketing basics – marketing something that adds to my life, and finding, bonding and offering what I have to people of like mind.
And that’s what Frank teaches better than anyone I’ve come across, so far. Despite his self-conscious little weirdnesses and his Jesus-like long hair.
P.S. A couple of folks asked me if I get paid in case someone buys Frank’s program through my link. Of course! I became an affiliate of his after I fell in love with his stuff a year or so ago. So like anyone who makes a sale, they pay me. (If the sale sticks, just like in NM.) In the past six months, I have passed on most all promotions I’ve been offered. Not because they won’t help SOMEone, but because almost no one but Frank teach marketing principles that coincide with my own. It’s for people who love what they sell, and who want to seek out people of like mind.
Kim,
I think that there is much to be learned by many of these internet marketers and the first lesson is – there is no quick fix, nor easy way to "Internet Riches."
I feel I have done very well in Internet MLM because I learned from internet marketers, vs. Network Marketers, and I started studying in late 1999. The game was a little different then, but one thing stays the same –
Authenticity never goes out of style.
Connecting with your TARGET market is always in vogue.
And when you market something you believe in, you use, you love and feel passionate about, you have a winner.
Thanks for sharing your results. Good insight for the rest of us.
EXPECT Success!
Jackie Ulmer
Jackie-Ulmer.com
Kim, thank you so much for this post! You are someone I know I can trust in this crazy business, so on your recommendation (and because he's so damn cute!) I bought Frank's program. It is at the moment still sitting in its box next to my desk because I haven't found the time to set aside to really study it. I can't even get to all his videos!
In the meantime, my e-mail inbox is inundated with stuff from all the other guys – Mike Filesame, Mike Dillard, Mark Joyner, Kevin Wilke, Randy Gage, etc., etc., etc. I don't have time to read all their e-mails (and I wish I had my own programmer), but I DO see that most of them subscribe to (and are affiliates for) Frank's stuff, too.
So I guess I'd better pull out that box and see what's in it!
Please keep on educating us un-nerdy folks! Love it!
The Global Vagabond
Hello Kim
Very interesting article. I have in the last few weeks snapped out of the coma i had been in with internet marketing. As you have, I have tried all the common methods e.g. ppc, blogging, free ads, payed ads, email campaigns etc. etc… With mediocre to poor results.
I have been on your list for a little over 2 years and have grown to respect your opinion on various topics. I first heard of Frank Kern when you held that little contest last December. I was one of the winners by the way.
Being on many list's it hit me, that building list's with social networking was a good piece of the answer. Building those lists (while in that coma) for me meant capture pages for the most part. The problem was that i still had to drive traffic to them.
Then there is Mr Kern. I have read all his email's and saved them. When someone sends me a sales pitch, it generally goes straight in the trash. I knew there was a reason to save them (and i would recomend that anyone who gets them saves and uses them)because if i read them, I am pretty sure others will.
All I can say is that I can't wait for his package to arrive.
Thanks for what you do.
Paul Trimble
This is good to know. I have stayed away fro PPC advertising, since I've read horror stories of people who placed ads that were clicked so many times, so fast that hundreds if not thousands of dollars were gone in under 24 hours with nary a sale or lead to show for it.
CPP I haven't looked into very deeply, but am fascinated to hear what your programmer wrote:
1) the specific rules of the game change constantly (Google changes their PPC rules almost every month) so your carefully planned ad campaigns work one day and not the next. The CPA networks inactivate campaigns they offered weekly – AFTER we'd built sites for them – with no notice. So all the work we'd done was suddenly useless.
2) what we learned technically, has very little application in a people business. Except of course to sell it to others. 🙁
Sounds like the deck is stacked against everyone, and I can't quite figure that one out. It's taking the easy way out for Google, maybe? Just constantly change the rules rather than weed out the abusers. Seems like they could find a way to do that with all the money they're making:-)
Thanks for the honesty,
Tracy
Question for you Kim: Any chance you'll change the links in Comments to "follow" instead of "nofollow?" (effects seo, i.e. follow = helps, nofollow = useless)
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Organic Foods Mom
Kim, I value your opinion. I checked out the program and thought it look pretty good. I would have bought but it was way beyond my budget.