Yes, we know that being too technical turns off most customers.
At the other extreme are folks who have learned to say something like,
“Oh I don’t really know much about what’s IN the product. But it’s all natural, and people are getting results, so we don’t worry about it.”
This attitude came back to bite one NM lady and her upline this week.
My friend, Lady Lu, related how she listened to a presentation by a friend and her upline, representing a nutritional NM company. Lady Lu waited, then asked about the ingredients she saw on the bottle – some synthetic stuff like ascorbic acid (synthetic vitamin C) and artificial colors, among others.
“Well,” said the upline, “they’re ALL natural! We don’t get into those details. They’re having results! So that’s what matters to us.”
So my friend got out her little Food Additive guide (there are many available), made the list of what was listed on the bottle and emailed the company.
“Your reps say your product is all natural, but I see these synthetic ingredients on the bottle, the food coloring, etc. What’s the story?”
Honorably, the company, a pretty big and established nutritional MLM, emailed back and said yes, we include a mix of ingredients, including those.
Lady Lu forwarded the email to her representative friends, and never heard a word back.
So what should you know about your product?
Read the list of ingredients YOURSELF. Know just a few basics:
1. What’s synthetic, what’s NOT. You can use any high quality food additive guide to find out. Synthetic vitamins are considered by many experts not to be very effective, and perhaps even harmful. Or use the Are Your Vitamins Safe white paper here.
2. Are there additives like food coloring in the product?
While you should not lead with techno babble, know enough that you don’t embarrass yourself with people for whom these things matter.
Know AT LEAST those two basic things about the ingredients in your product.
Your beliefs about them might be different than mine – maybe you think synthetic ingredients are ok, or that food additives are fine. But don’t gloss over or deny this kind of thing because it matters to people who care about that.