Mistake #3. Treat everyone as if they were your prospect – for the business and/or product.
Why’s that a mistake, you ask? Isn’t everyone a prospect?
Here’s the one-two answer:
1) How many people have you approached with your high-end skin care line – – say $85?
2) How many said NO, even after a sample that WORKED??
3) How many said “It’s too expensive!”?
Consider: If folks are now spending $5-7 on their skin care cream (like a jar of Ponds for $6) do you think they are a good prospect for your $85 skin cream?
If you say No, you understand that marketing is about values.
If you say Yes, it’s back to the “what is marketing?” drawing board for you…