“If you’re concerned about your health, you should probably avoid food products that make health claims. Why? Because a health claim on a food product is a good indication that it’s not really food, and food is what you want to eat.”
“Once, food was all you could eat, but today there are lots of other edible foodlike substances in the supermarket…These novel products of food science often come in packages festooned with health claims.”
Are you eating or selling any of “these edible foodlike substances…these novel products of food science” ?
P.S. See here for a New York Times magazine piece on his stunning and engaging new book – for those of us who love getting whole foods from the local farmer’s markets and co-ops.