Don’t sell based on what YOU think matters about your product…
We really do not know what THEY – our prospective customers – want…
Because if we did know that, we’d step right into whatever conversation they are having with themselves, in their mind, right now, about that problem they want to solve.
And likely they’d buy our thing because we are right there with them. We KNOW what matters to them.
I can ASSURE you of one thing – that conversation she’s having about losing weight or about better skin in her mind – is NOT “Hmm I wonder which is the scientifically-proven product?”
Nope.
PS Learn what potential recruits are thinking by asking three questions…Here…
PPS Learn what potential customers are thinking by asking two questions. Here…
