Funnel (value ladder) in a nutshell…
1. Give some good value on the house. Free.
“How I lost weight without surgery or drugs”
Any “How to X (good) without Y (bad or yucky thing)” works…
Next…
2. Sell a cool ‘drop 2 dress sizes in 6 weeks’ eBook for $27 (some will buy)
Next…
3. Group coaching for $197/person to drop 2 dress sizes… (some of the eBook buyers will buy)
Next…
4. Private lemonade cleanse retreats for dropping 2 dress sizes…for $2,000/week…
(some of the coaching buyers will do this)
Next…
5. How to set up and sell lemonade cleanse retreats for dropping two dress sizes…: $25,000 (a handful of the coaching buyers will do this.)
See how that works?
Easy peasy…:)
Hehehe. This is what my Celebrity Marketer members are getting in detail…
