Got "detested marketese…"?

Jacob Nielsen noted it in October, 1997.

“Users detested “marketese”; the promotional writing style with boastful subjective claims (“hottest ever”) that currently is prevalent on the Web. Web users are busy: they want to get the straight facts. Also, credibility suffers when users clearly see that the site exaggerates.”

Is marketese driving your readers away? Quick: scan for any “detested marketese” in your blog or social website.

About the author

Kim Klaver

1 Comment

  • Today hype sales letters over the web is so common and it is sort of over used.

    It does not attract reader any more because I looking at the format, we all know that it is selling something to us.

    I prefer to more down to earth tyoe of communication over the blog or website to build credibility

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