“If people have to choose between something that’s cheap, heavily marketed, and appealing in the short term, and something that’s expensive, obscure, and appealing in the long term, which do you think most will choose?” Paul Graham
Ha! Now we know why so many people choose junk food versus real food. Even though that first bite of thick pizza or Big Mac leaves us unsatisfied an hour later – every single time.
And business is there to take advantage of our need for instant gratification, even if it is with mostly artificial food that isn’t good for us.
The artificial instant food business makes giant money too. Artificial scales, says Graham (you can produce lots cheaply). Fake food-like substances don’t perish. Fresh fruits and veggies do.
Have we created an artificial society in the name of fast and convenient?
Who has to be first mover to change it? We, who demand instant gratification? Or the businesses who feed us per our (long term) self-destructive demands?