Some people who check out iPads here get pretty excited to have one of their own.
Here’s something cool Apple does on their
sales page, that gives the prospect more confidence
about spending that $800 or so. On the iPad sales
page, they put this in easy-to-see type:
Talk to a Specialist.
Get answers before you buy. Talk with
a knowledgeable Specialist now
Call – 800 555 1212
This is not a rah rah person who tells you how great the iPad is and who
pushes you to buy, like in so many MLM meetings. To the contrary, the specialists
answer your questions. They are trained to let you know if the product is right for you,
given what you want to do with it.
Wouldn’t it be cool if an MLM prospect with no previous mlm or
business experience were encouraged to speak to someone impartial
before they buy in? Someone who knows what an inexperienced person needs
to do to make a success of it? It would certainly reduce the giant drop out rate.
If there were no such person available, the newbie might be invited to attend a few
training meetings so they see, before they commit, what sorts of things
they’ll need to be doing to make a go of the business.
The tension around doing something like this is, of course the money.
After all, what if the newbie discovers, in the training or in that chat with
an impartial specialist, that she doesn’t want to do sales (or sharing)?
There goes the money you (or someone else) were counting on.
Could it be that potential loss is what prevents implementing a change like this?
Yet, wouldn’t it be better for the newbie with no mlm or business experience to be
offered a taste first? Or a chance to talk with an impartial specialist who
knows mlm – before handing over her credit card in all the frenzy of the rally?
PS This is one conflict that gives meaning to the saying,
“(Lusting after) money is the root of all evil.”