From Seth Godin.
“Belief
People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.”
Here’s what that says about finding customers and reps for your business:
Most don’t and won’t believe what you tell them about your products or business. We’ve already discovered that. So find people who believe the way you do about your product or business already. Then you can all be telling yourselves the same things. And you can skip the therapy. Your friends will thank you.
