Marketing your business or product on the Internet?
Here’s to you from Seth Godin today…
Before your link gets clicked or your proposal gets read,
a busy person is going to triage it to find out if it’s even worth
glancing at. Since everyone is now connected, the new
permeability has created a deluge of noise, and just about
everyone worth contacting is taking defensive measures.
Do I know this person?
Did someone I trust send them over?
Are there typos and is the design sloppy?
Are they pestering me?
Who else is pointing to/referencing/working with this person?
Is it too good to be true?
All of these questions get asked before the idea is
even analyzed…See here
The last one – Is it too good to be true? – is especially painful. Overselling is
not only silly because it ain’t so, but because now, they’ve heard the the quick
money promises so often that overselling anything will do only one thing:
Ensure that they click DELETE. Without reading further.
Bottom line, if you’re not a flake, don’t talk or write like one.