How good do your headers need to be?

The less time you have, the better your headers need to be. The better your headers are, the better you need to be.

If you have just a few hours a week, how much time do you have for ads that pull no one, or pull all the wrong kinds of people?

If you write really good ads that pull top notch people, don’t you need to be good yourself to hold their attention and have them want to join you?

Writing key person ads is what this new 3-CD Recruiting with Ads program’s about. Hear what I did. Test ads you create yourself with New School principles. This program is not $97. It’s $37 here for the 3-CD set. Check it out first so you see what you get. MP3s here ($25)

About the author

Kim Klaver


  • The header is really the most important part of your ad. It needs to grab attention, create curiosity and a desire to read the rest of the ad.

    When I got my degree in Graphic Design I was taught this principle as far as ads:

    A – Attention
    I – Interest
    D – Desire
    A – Action

    Grab Attention with your headline. Create Interest and Desire with your ad copy, which leads to Action meaning either the person will call you or click through to your website.

    I admit, I don’t always get it right, but I keep trying. Testing and tweaking your ads is key.

    Have a great day!

    Ilka Flood

  • Great way to remember it Ilka. I agree our heading needs to be eye catching so much so that it holds their attention. Trying things and then improving each time is the key.


    Nancy Carlson

  • Ilka – indeed. The trick is, HOW does one grab the attention of the right person?

    Much easier said than done.

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