How to avoid getting people with Teflon brain

You know the kind – they’re all excited but don’t stick…

Don’t make the business sound easier than it is. The easier you make it sound, the quicker they’ll drop out and run off to the next deal. And, the easier you make it sound, the less likely people with a longer view will be attracted to you.

Good people WANT to know what needs doing to make the business work. They don’t expect it to be easy. Giving that impression makes you look silly.

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Kim Klaver


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