In the delightful book, Your Business Brickyard (free PDF download here), Howard Mann reminds me that business is supposed to be fun to run. It felt that way when you got started too, right?
But somewhere along the way, problems buried all the fun…How are you going to realize your business’s true potential when it’s no fun doing it?
Do this, says Mr. Mann:
Reconnect with your purpose.
“Your purpose should be a true reflection of why you do what you do and what makes your business more fun to run. It should live at the intersection of what you truly do better than anyone else and what your clients truly care about.”
“Your purpose should serve to power and filter initiatives, strategy, and ideas. If any initiative does not connect to your purpose you can quickly toss it aside and move on.”
Initiatives are things you undertake that require staying power. So do what accomplishes YOUR core purpose and do it YOUR way. Forget the what “they” want you to do (your upline, your company, or the Joneses.)
It is YOUR business, n’est pas?
A simple sense of purpose can create revolutions.
James Dyson, the famous pioneer with the yellow vacuum cleaner, once said, “I just think that things should work properly.” Hardly some big earth shattering concept.
Purpose fuels passion, writes Mr. Mann, and passion is the endless, limitless fuel that keeps your business fun to run.
What’s your core purpose for your business?
NOTE: Whatever it is, it should transcend your business. I.e., be valuable whether you’re doing your business or not. Like Dyson’s sense of purpose.
Please post. Love to hear. And I will post my core purpose also.