Have you discovered everyone does not want health and wealth after all? Not enough to do anything about it, anyway? Here’s for you.
One of the first assignments in the Haystack Telecourse starting THIS Wed eve is this:
Come up with your [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][warning: jargon coming] unique selling proposition. That’s what sets you apart from the competition if there is any – it’s what makes your product or business must have.
1. Use language a 13-year old can understand (unless you are marketing to a community, e.g. MDs, who already understand jargon or technical terms you want to use).
2. Create tension and a sense of urgency in the mind of the reader or listener. (So they buy within your lifetime 🙂
Not easy. But then, sales is not easy, especially with so much stuff being sold out there 24/7. That’s why working this up gives you a leg up.
Tip #1: Think of something you’ve bought in the last year or two that you didn’t expect to buy. Not a staple, but something extraordinary, not cheap. Something you didn’t expect to invest in. What made you buy it?
Tip #2: brainstorm about why you love about your business or product. Several pages even, things that make it desirable and special to YOU. Your USP will be that one pithy phrase you boil that all down to.
Remember: others don’t care that you think your product or business is grand. So skip that. By now we’ve all learned what we think doesn’t sell the product or business, yes?
Besides, everyone else says their product is the greatest thing since sliced bread. So that’s not unique, see?
Try it. Start writing without regard to grammar, spelling, or form. Just tell why you love your business or product and what makes it so special to YOU. Sleep on it.
Next day or two, whittle down those three pages to a few sentences; then to a phrase or two. Now ask yourself:
1. Is it unique? Can anyone else say the same thing?
2. Can a 13 year old understand it?
3. Does it create a sense of urgency in the mind of the reader or listener?
If you’re not sure, read it to someone and see how they react. (Probably not your upline – someone not connected with your business.)
Or post it here.