One day, there was a blind man
sitting on the steps
of a building with a hat
by his feet and a sign
“I am blind, please help.”
A creative publicist was walking by and stopped to observe.
He saw that the blind man had only a few coins in his hat.
He dropped in more coins and, without asking
for permission, took the sign and rewrote it.
He returned the sign to the blind man and left.
That afternoon the publicist returned to the blind man and
noticed that his hat was full of bills and coins.
The blind man recognized his footsteps and asked if it was
he who had rewritten his sign and wanted to know what
he had written on it.
The publicist responded:
“Nothing that was not true. I just wrote the message
a little differently.”
He smiled and went on his way. The new sign read:
“Today is Spring and I cannot see it.”
Learning what to say changes everything.
PS. Would you like to learn to use words that touch others, like this
publicist did? There’s a new free masterclass on it here. No tricks.
For my readers here only, please.
[…] Eight words changed everything for him… […]