Who hasn’t heard that?
Of course we know that it doesn’t pay to offer Gucci quality products to people with Wal Mart attitudes about them. E.g. Don’t push your high-end skin care products onto someone who’s happy with a $6 jar of Pond’s.
Seth Godin has a post on this problem today too. See here.
My favorite part:
“One response to repeated cries of “I can’t afford it” is to lower your prices. A better response is to tell a better, more accurate story, and to tell it to the right people.” (My itals – KK)
How do you find the right people to tell your story to?
How would you define their priorities or world view as it relates to your product or business?
Next, how do you tell “a better, more accurate story”?
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Have you emailed this Manifesto to your new recruit? Friends, Lies and Network Marketing – see here . No charge. There’s an email link at the top right.
How do you find the right people to tell your story to?
Call their name. By including a financial caveat such as “people who care about quality nutrition” we give evidence that folks with Wal-Mart attitudes need not apply.
How would you define their priorities or world view as it relates to your product or business?
Notice if they perk up their ears and/or ask questions about what I’ve just said: (“I sell a product for people who…..”) If no overt response, I define them as ‘no- interest now, perhaps later, but maybe they know someone.’
Next, how do you tell “a better, more accurate story”?
Be clear from the start that I’m selling this product, that it solved a problem I had, that it’s not for everybody, and that I wonder if they “happen to know someone who….”
Simple answers, thanks to New School Network Marketing. Of course we can increase our chances of finding priorities and world views that match our own by approaching people who have already expressed interest in things like eating well, better health with fewer drugs, etc. through their vocation or through their interests and associations.
Dianne
“I can’t afford it?” Is an easy out polite way of saying “That product or service is not a priority in my life right now”.You hear this excuse more often with NWM’ers who have a nutritional product because most people still don’t put any value on prevention.
As a registered nurse I have had people tell me that they are not worried about having heart trouble “So I’ll just get a heart transplant”. Well the first symptom of 40% of all heart attacks is sudden death. Cleary 4 out 10 people do not get a second chance but people will deny there is a problem until it’s too late.
This really hit home this week. I have a friend who told me “I can’t afford it” 2 years ago. Two to four dollars per day to stay healthy wasn’t in her budget. Yet, she spends $4 for cigarettes, $4 for her favorite Mocha Frappachino more than $4 for lunch out while at work, etc. So it’s just not a priority. So the other morning she woke up and her husband did not. She found him dead in bed, died in the middle of the night while she slept next to him. I wish more people would live by the old saying “An Apple A Day Will Keep The Doctor Away” you really don’t hear that anymore because “I can’t afford it” rolls off of people’s tongues so quickly.
I agree with Dianne’s comments how to tell a better, more accurate story. New School Network Marketing
Craig