About the author

Kim Klaver


  • I can’t believe advertising will disappear any more than spiders spinning a single strand to catch its prey. I think its identity may morph into a new word – how about ‘blogvertising’ as in what we’re doing here?

  • I agree with Jerry. The net is another tool in the advertising toolbox. The market will determine where the chips fall in the advertising game and the chips will continue to seek their own levels.

  • Just keep doing what you’re doing, target and customize, and pretty soon you’ll be providing information that people actually want instead of intruding.

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