Then do this one thing and you’ll be OK –
“Overdeliver” means doing more than you said you would, which is the secret to word of mouth…and if you make too big a promise…but then no, you didn’t overdeliver, you didn’t amaze and delight and stun them with incredible results…then you didn’t overdeliver.”
And there goes the word of mouth…
More here from our friend Seth Godin.
Overdelivering is easier said than done. In your business, what’s something you did to overdeliver? And what was the reaction?