In a previous post I mentioned one good thing (gasp) about recruiters using the big money hype.
Yes, it’s a numbers game. We need to go through many to get a few and we all know it. Well, all except the new prospects. No one tells them that.
But isn’t this deceptive? When we all know the real numbers?
“If we tell them the truth they might not sign up and we’d lose that bonus.”
It’s a big conflict of interest.
Solution A: If you must parade the rare big money makers across the stage, tell the audience immediately how rare they are. Before you take their money.
The U.S. Marine recruiters do that. Their mantra: “We’re looking for a few good men.”
Remember the boot camp sergeant taunting the new guys:
“Some of you aren’t going to make it. Some of you don’t have what it takes.”
The effect? Brings out the fight in a person. The extra determination that they need to show that they are indeed one of those few. True for all competitive ventures from little league to Girl Scouts to the Olympics to crack dealers.
Isn’t it time for us to bring out THAT side of a person? So our business has more people with the “I’ll do whatever it takes” attitude?
Solution B: Keep the big money earners in the background.
If you know any of them and their stories, you’ll know they’re not duplicatable. I know many of them, and nobody can really copy what any of them did. Each person writes their own story. And each is different.