If you quit your business, would you still buy your product regularly?
If so, chances are you have a product that customers would buy. Regular customers who are not also selling it. That doesn’t sound very earthshaking, but it will when you do this: Look around your house right now, and note all the stuff you have bought. How much of it do you (want to) sell the way you do your NM stuff?
You are a very big customer. Everyone is. We are a land of consumers. Consumers buy stuff. To use it. Not to sell it. People are buyers, not sellers. They don’t want to do sales and don’t care much for sales types.
The NM/MLM business has focused for years on recruiting people who want to sell and recruit.
And they’re missing 99% of the population – people who want to BUY stuff but not sell it.
If you think your product is good enough so that you’d keep using it if you quit your company, chances are other people might feel the same way. There are WAY more customers for a good thing than people who want to sell that good thing.
So how about it? You ready to find customers who are waiting to buy (but not sell) your product?
Think of this: If you make $10/customer, and you have 10 customers, that’s $100/mo if they order each month. 30 customers gets you $300/mo. 100 customers gets you $1,000/mo. One thousand gets you $10,000/mo.
How many people would quit in your group, if they earned only $300/mo?
If you had 1000 customers, earning $10,000/mo, would you still be losing sleep over those elusive recruits you can’t find or keep? Hehe.
Of course you don’t get even ONE customer without effort, much less one thousand customers. But if they pay you $10 for every $100 order, you know exactly how many customers you need to make whatever number you want. Yes?
If you want to try something new, check out two customer programs…the mini here and the maxi here. Regular customers give you residual income. If they order each month, you get paid. Just like cable TV.
Here’s why I added the customer focus to my recruiting programs.
The subject of this post is very near and dear to my heart, because it reveals the real reason so many people fail in MLM/NM.
Most lines of sponsorship teach ONLY recruiting people "into the business" and little or no training is provided on how to SELL the product or service to CUSTOMERS.
The way MLM/NM was originally designed to work involves first building a retail clientele (quite small in comparison with most non-MLM/NM businesses) – and then once that's accomplished, to teach people you recruit to do the same thing.
By doing that, you'll be cultivating the BEST group of leads you could possibly hope for – people who already know and use your product or service, know YOUR business ethics, and see the value and the real opportunity of making money by offering it to others.
Everybody seems to be putting the cart in front of the horse, trying to recruit as many people as possible, but not teaching them how to run a REAL business!
The IRS, FTC, SEC, and a bunch of other government agencies with letters for names all agree on one thing: If your "business" doesn't provide a product or service to people who AREN'T involved in selling that product or service, it's considered a "money-making scheme" and not a business.
There's a good chance of those nice people injecting themselves into your "business," shutting it down, and seizing ALL of the funds involved (including YOUR commissions)! If you've made money, they may even come after you get it back!
Just remember: NO CUSTOMERS = NO BUSINESS!
Nice summation Digital Don Hill. Ever had someone pitch you their business and you cannot figure out what the product is or who buys it?
Wishing You Plenty To Live,
The more the message gets out that if you want to make money in MLM you need to sell products the more legitimate a profession MLM becomes.
I was reading a companies income disclosure statement and it clearly showed that about 85% of the people who signed the distributor agreement did it to get wholesale pricing.
Sounds like a buyers club to me like Costco.
Haven't most good companies ceased from taking wholesale buyers into the distributor ranks by offering a Preferred Customer Program?
Perhaps their products are not good enough or prices correctly to stand on their own against the competition.
If there is no reward for just customers within the comp plan; that should be a bright red warning flag.
Wishing You Plenty To Live,