General

Is good enough enough?

A challenge post by Seth Godin poses the question to marketers:

Is good enough enough?

Seth addresses marketers in big companies:

“In response to projects, many organizations figure out the resources they’ve got and then work hard to do something good enough. On time, within budget. Meeting spec, after all, is your job.”

What about your projects? Don’t they depend on your resources too?

“I need to create my website, I need to make a flyer, I need to write an ad. I need to develop my script. I need to learn how to get customers (or recruits)…”

I dare you to take Godin’s challenge:

“If you redefined the objective to be, “makes some people uncomfortable, changes the entire competitive landscape and is truly remarkable in that many of the key people we reach feel compelled to talk about it,” what would happen?”

What say you, network marketer? Is it worth it or not to take the time and the risks to write remarkable copy – that is, copy that is worth being talked about?


New seminar this Tuesday (Aug 14) and Thursday, “Promote yourself with class” here.

About the author

Kim Klaver

4 Comments

  • Is Good Enough, enough?

    I would say no way!
    I want to stand out in the crowd not blend in. I want people to see my web site and remember it. I want to them to add me to their ‘Favorites’. Seth makes a good comment though:

    Second, it would mean that every single time you set out to be remarkable, you’d have to raise the bar and start over. It’s exhausting.

    Being better than ‘good enough’ is hard work. It is exhausting but with support from others at NMC it is easier to handle.

    Thanks everyone,
    Nancy Carlson
    perfectmombusiness.com

  • No…good enough is not enough. But…sometimes it has to be. When the clock is ticking and deadlines are approaching and we have to finish a project…even if, in our hearts, it is not good enough.

    My art teacher once told me,(actually more than once), “a good project is a finished project, even if it’s not up to your standards.” Good enough was never good enough for me because I am a perfectionist. But sometimes I just had to let it go.

    When we look at some of the “Great” good enough was never good enough for them or we wouldn’t have…electricity, the light bulb, telephone, radio, etc. Look around you everything you see was created by someone for whom good enough wasn’t enough.

    Cheers,

    Ilka ;o)

  • What say you, network marketer? Is it worth it or not to take the time and the risks to write remarkable copy – that is, copy that is worth being talked about?

    I think it is. I actually decided to do something like this with regard to my new business venture, using my
    MLM Work At Home Blog.

    I will be chronicling my experiences as I get started with a new network marketing company.

    I just joined this week, so go subscribe now so you don’t miss anything. First post is tomorrow, August 14th.

    Tracy
    ~~~

    About me
    Organic Foods Mom

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