In today’s financial news, there’s a piece about Apple’s soon-to-be-released quarterly earnings report. Apple, unlike probably every other company in America, ALWAYS understates their expectations of their future income.
“The company is known for low-balling expectations and being conservative with its fiscal outlooks.” Story here.
No bluffing, no hyping up future earnings. And this is the company whose products get more stunning word of mouth than any other products in America right now. They usually BEAT analysts’ and often, their own expectations.
What if we started doing that?
Instead of spending our time inventing more hyped up promises of big income or big product results, what if we low-balled both money and product result expectations?
What if we become conservative with our promises to others? And instead figure out how to attract our product (or business) “mates” who feel like we do about the business or the product?
Would that finally bring in someone more realistic and genuine? Would such a person more likely stick because they did NOT buy in to the instant gratification expectations?
Would it reduce the drop out rate?
Downside: Low-balling would, initially, also reduce the join rate – all those folks signing up hoping to make money fast – they wouldn’t be attracted anymore.
P.S. Presidential candidate Obama is also not given to hype and exaggeration as it relates to his fund-raising projections. When badgered by reporters about how much he’d take in this month, he told them: “I think you guys should wait until we release our numbers to make a decision as to how underwhelming they are.”
Isn’t that what we should do? Tell someone what we ARE earning after the numbers are in for that point in time? So what if it isn’t a lot? Everything starts somewhere, doesn’t it? Why pretend and make it look easier and faster than we (all) know it is?
How can you ever meet expectations when they’re always overstated?