For this post, let’s say success is defined by income (you choose the number) and recognition. Here are three rules of the road.
1. Right attitude. Self-help movement leaders, mlm recruiters and Internet marketing gurus all tell us this is a key requirement.
Mindset. Attitude. Optimism. See the glass half full (v half empty). “Winners never quit and winners never quit.”
No doubt about that. We gotta adopt the ‘fail your way to success’ mindset. Next –
2. You must develop a finely-honed skill set. Whether it’s product sales or recruiting others, you must be not only GOOD at what you do, but remarkable. Else you won’t be noticed at all, much less have someone buy from you or join you.
3. Just do it. Even though you know you’re not very good yet. Doing it and adjusting it over and over and over is required. You can’t just think about doing it. Or talk about doing it. You have to effen DO it: reach out online, offline, however.
With those three firmly in place, it’s just a matter of time before you make it big. Right?
Unless you’re a follower (and practitioner) of the Gita (next), and you’re doing your thing primarily because you seek success, 1-3 are not enough. Not for big success. As academics like to say, 1-3 are “necessary but not sufficient.”
Because. You. Need. The. Cooperation. Of. Others.
No matter how optimistic, skilled and consistent you, your business or you products are (consider Apple), everyone will not buy. In fact, almost no one will, relatively speaking. What, one in 25 for your product (after the relatives)?
One in 375 for your business (that actually DOES anything)? And those are high numbers in direct selling. Usually, we’re looking at 1/10th of one percent “conversions” (buyers or joiners).
So am I seeing a glass half empty?
I hope not.
I tell you this for one reason: so that you STAY with it if you love it. My sticking advice:
1. Master 1-3. It’s a daily heart churn..
2. Do not plan your success around anything that requires the one thing you cannot control: the cooperation of others. Others have to buy your product or your story, don’t they? We all know that’s the bummer.
It may not be because you did a bad job. It’s that others have their own agendas. They’re not planning their day – much less their purchases and careers – around you.
3. After you’ve got 1 and 2 down, learn to FIND YOUR AUDIENCE p. 212-218). Find FIRST those who already share the values represented by your product or business.That will reduce by far, the Nos from all the wrong ones. Thus making the process less painful and more survivable.
P.S. And anyway, says Woody Allen, “If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.”
P.P.S. Orange eBook hunt. I have put three links to a house copy of the Orange eBook on the Banana Marketing site. (NOT on the home page.) If you find one and click on it, you’ll get the download link to the eBook, If My Product’s So Great, How Come I Can’t Sell It?
Give it time to download, ok? Links disappear within 24 hours.