Selling is evil or not depending on the question in the seller’s head.
Many networkers are afraid to admit they’re selling for fear that others will shy away from them. And it’s true, that IS how most people respond to sellers these days.
The reason? It’s the question networkers are focused on when they see you:
“How can I get this person to see the value of this product, buy it and stay on it?”
That’s the kind of question that makes the seller say and do anything to get us to buy even if the thing is totally irrelevant to us. Evil.
Here’s a different question a seller might have in their mind as they’re looking for customers. It’s designed to 1) find the right person for your product 2) earn that person’s trust and 3) gain credibility:
“What goal might my potential customer have, that I can help them move a step or two closer to?”
That means you have to know where your potential customer would like to be that they’re not, yet, as it relates to what you have to offer them. Your job is to move them closer to it, even one step. And it will probably not include selling your product yet.
How could you know where your potential customer might want to be, where you can help move them toward that place?
Ask yourself: What has the product done for you? From where to where did it move you in some part of your life?
This is step one in defining who your best potential customer is – when you’ve identified someone whom you can help get to where THEY want to be – just like your product helped YOU get someplace you wanted to be.
P.S. This is a mini version of the piece, plus exercise, that subscribers to the Customer Enchilada Priority Notification upcoming expanded program got today.