Is Your Product ‘Good’?

Lulu calls an old friend and tells her she now uses only organic shampoo.

Because it’s the best for her hair, and because blah blah and blah.

Lulu ends with,

“Do you know anyone who might like to know about
a product like that?”

After they hang up, and unbeknownst to Lulu, her friend, Jennifer, Googles around.

First Jennifer searches for organic shampoo to compare prices.  She found quite a few.

So far so good, at least organic shampoo seems like a credible idea.

Then Jennifer’s sister suggested she search for organic shampoo scam.  After all,
lots of these “things” are scams and the people selling it are new and don’t know
all that much about it, right? Lulu was not an authority on organic shampoo.

So Jennifer enters organic shampoo scam.

First result:








She clicks and the first few lines say…

“Just because its says “Organic” does not mean it is 100% organic.
It does not even mean its 70% organic. Anyone can put the word
organic on their products as long as one ingredient is organic….
2nd ingredient is Sodium Laureth Sulfate a known problem causer
and one of over top 10 ingredients to avoid.” See here for the rest.

Bottom line, Jennifer didn’t go to her friend’s little event. And didn’t buy
the product.

By Googling around, Lulu’s organic shampoo, for Jennifer (and her sister
too), was not a ‘good’ thing to buy much less spend extra money on.

Lulu doesn’t know what happened because Jennifer didn’t want to tell her.

Question for you: How many customers (or recruits) are you losing because they
Google around and see stuff that scares them away about your product type or
your business or company?

And, can you do anything about that?

Well, you can’t do much about what people will find online, but you can be
prepared, and market in such a way that such info doesn’t cost you sales.

This is just ONE of the things you’ll learn in the new Authority program. Real
authorities don’t usually get surprised this way.

Authority: How To Get It In One Week. See what all the buzz is about:
Private Authority Intro Webinar with Kim here. Get started here.

Starts this Saturday.

Wanna come get some Authority?


About the author

Kim Klaver


  • Bloody oath it is Kim, otherwise I wouldn’t be representing it! Trouble is, anyone can write on the toilet wall (Google etc) and find rubbish if that’s what they’re looking for to provide an excuse to get off their butt and actually do some work that will work, if they’re really looking for a solution to the mess they’re in. Love your work, Gerry

  • most likely it really wasn’t organic.. that is true Kim, there are actually very few truly organic shampoos in the marketplace today (I know you already know this)…. and you ask how do I know this? because I am an authority about this very issue…. because I have specialized knowledge about this issue through years of experience using organic products and eating organic food…. that’s why I sell and use the products that I promote.

  • It doesn’t matter if the shampoo was organic or not for Kim’s purposes. The point is that no matter what your product/company is, if someone Googles “(YourCompany) Scam” results will pop up. It’s happened to me and I’ve lost prospects because of it. Be prepared!

  • A “scam review” on the internet can be found on MOST any product that is for sale.
    If a person decides to google ANYTHING and add the word scam into the domain, the tag line or title of the main article on the home page,as well as put it in the main article that will pull in alot of unsuspecting traffic. A lot of times the reviewer will even go thru point by point, and present “proof” and then recommend the product themselves with extra added bonuses for purchasing with the “reviewer”.
    So, I guess my own “authority” review site would be a good thing. lol

  • People are also much more likely to believe a scam review of a product.

    Seems folks are wired to believe the negative much more so than the positive. This is why hype does not work

  • hard to say what one should say. I agree any one can post a negative about ‘ab lf’ company if they wish and we cannot stop our potential clients from looking it up.

    If we say to them “If you check us out on the computer and find something that disturbs you, please contact me so I can clarify what you read” (or words to that effect.) Well, that now has given them the idea to check out the company.

    On the other hand if we don’t open the door for them to come back they could be turned away.

    The lies are usually based upon a fragment of truth somewhere and applied to every product/business/company.

    What to do, what to do …..

  • It’s hard to educate the people about the Internet and its “actual” scams. There was a survey done a few years ago where an email was sent out about a child of 12 who had lost his body. His head was attached to a “make-do” body made out of straw. He was ALIVE! But would not remain that way for long. The email asked for help by donating money so they could build a body for him or find a donated one. The survey said they actually got thousands of dollars from people who didn’t even question the email. It’s horrific! It’s like believing everything you read in a book. Facts, sources and lots of data is the way to actually decide whether a truth is a scam. Then you need to know if the sources are real. People do it all the time. The guy who started the thing about Sodium benzoate and vitamin C turning into benzene did it for attention. He was right to a point, BUT it takes extremely high heat to make the reaction happen. I searched it and found a secure source who says it’s hogwash. The high heat is EXTREME, like keeping your fruit juice in the trunk of your car in 100 degree temperature for 5 hours or so, it will chemically change. No one does that right? AND if the stuff does change, he reassured me that you are getting 50X more benzene from the fumes every time you fill up your gas tank. Truly a misconception but people believe it. It’s even in books about nutrition and foods. We should be more worried about pollution than a tiny amount of sodium benzoate in our fruit juices. Searching Google is good but go to sources that have credibility like PubMed and Mayoclinic. Talk to scientists and doctors. Find the truth through research and plenty of data! Not sure-proof but a whole lot safer than believing in one source! And stay away from sites that are trying to sell you something. They will say anything!

  • Evidently, Lulu’s old friend didn’t trust Lulu very much. Or, more likely, her friend was looking for a way not to go to Lulu’s event. She just wasn’t interested. People that are looking and trust the person offering it to them, will find out more from following their friend’s advice. Just being a FRIEND ISN’T ALWAYS ENOUGH.

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