Because it’s the best for her hair, and because blah blah and blah.
Lulu ends with,
“Do you know anyone who might like to know about
a product like that?”
After they hang up, and unbeknownst to Lulu, her friend, Jennifer, Googles around.
First Jennifer searches for organic shampoo to compare prices. She found quite a few.
So far so good, at least organic shampoo seems like a credible idea.
Then Jennifer’s sister suggested she search for organic shampoo scam. After all,
lots of these “things” are scams and the people selling it are new and don’t know
all that much about it, right? Lulu was not an authority on organic shampoo.
So Jennifer enters organic shampoo scam.
She clicks and the first few lines say…
“Just because its says “Organic” does not mean it is 100% organic.
It does not even mean its 70% organic. Anyone can put the word
organic on their products as long as one ingredient is organic….
2nd ingredient is Sodium Laureth Sulfate a known problem causer
and one of over top 10 ingredients to avoid.” See here for the rest.
Bottom line, Jennifer didn’t go to her friend’s little event. And didn’t buy
By Googling around, Lulu’s organic shampoo, for Jennifer (and her sister
too), was not a ‘good’ thing to buy much less spend extra money on.
Lulu doesn’t know what happened because Jennifer didn’t want to tell her.
Question for you: How many customers (or recruits) are you losing because they
Google around and see stuff that scares them away about your product type or
your business or company?
And, can you do anything about that?
Well, you can’t do much about what people will find online, but you can be
prepared, and market in such a way that such info doesn’t cost you sales.
This is just ONE of the things you’ll learn in the new Authority program. Real
authorities don’t usually get surprised this way.
Starts this Saturday.
Wanna come get some Authority?