Lottery: long odds big money ad?

Reader Glenn just found this comment:

“The reason that lotteries are legal and income claims are not legal is that lotteries don’t lie about the odds of winning while network marketers do”.


But what about the odds? Some people like long odds. What if we were to offer big money with long odds?

Here’s a long odds-big money ad:

One in 39,000 earns $242,000/year.
Every year. Ideal for someone who loves
sales and teaching, and loves a good
challenge. No university degree
or other certification required.

Big hitter dreamers: would you respond?

Results so far.

About the author

Kim Klaver


  • Interesting. I may try this exact ad and see what it pulls.

    Anybody think it would pull even one person? That person would be a good one I bet.

  • My comment about income claims:

    What are the chances of making big money in a professional sport, say football?

    Shouldn’t it be illegal to disclose the salaries of professional football players?

    How many kids gave it their best shot to make it big in football, only to end up a junior high football coach?

    (Obviously, nothing wrong with being a junior high football coach. But . . . maybe they would have chosen a different path if it weren’t for the allure of the big money.)

    Walter Reade (from Wisconsin)

  • I wonder if we could extrapolate and come up with wording for how many could earn an extra $10,000 a year or $50,000 a year. That might be attractive to even more committed people.

    It doesn’t take much to make a difference in the lives of most “workers” these days.

    As someone looking to create $40,000 or more per month I would be intrigued….


  • Hundreds of thousands of people respond to the lottery each day and the odds are much higher. They play and pay every day. You would have to ask – are they willing to put in the time and work for it? The lottery claims “quick money” for the “lucky” person. So I think the ad would get a good response but I think you would be “calling out” the wrong people.

  • G’day Kim. The odds are about the same for anyone with a job, wouldn’t you think? There are tens of thousands of kids doing business degrees at University, and they won’t all end up as the CEO. Regards, Gerry

  • Anonymous:

    You can’t make the comparison.

    Yeah, the odds are slim you’ll make that much money in a job. The big difference is that a job doesn’t require you to pay $500 a month in PV.

    Walter Reade (from Wisconsin)

  • Walter/Gerry:

    Big CEOs and professional sports stars and the celebrities make big money. Everyone knows that. However, do they tell you how easy it is, how quick it is, and how anyone can do it?

    Only MLM sells it like that.

    Plus as Walter notes, most all the MLM programs require the member PAY in money each month, usually about US$100/mo, to even QUALIFY to get paid at all on the activity of your organization, whatever its size!

  • Hi Kim,

    No paper in my town would touch an ad like that, so I am not sure where you could even run it. On line? If it were in a respectable source, say The Wall Street Journal, I would respond out of curiosity.

    The University crowd would most likely dismiss it as a hoax, leaving the lotto mentality crowd as Carol mentioned.

    I am sitting here wondering what I would say to a caller on this ad. I am not the one in 39,000 yet, so over $4600 per week in income, every week, is a pretty big stretch for me. I think I would hand the phone to Moira.

    Let’s do a co-op,
    Tom Doiron

  • The odds that an ad like that would pull very many people is extremely thin. However, the people who did respond would likely be the individuals who recognize that there is an opportunity to gain, even if it might take a lot of time and effort.

    Those are the types of people you want. You don’t want the tire kickers or the dreamers who don’t want to take action.

    The people who see the whole picture are key to your business.


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