Here’s the story.
Lulu just became a member of the iGaggle Network . She asked Vic, the Den Mother,
“Am I the first one for company X? There aren’t very many other company X reps here, are there?”
The question surprised Vic, because Lulu had just been talking about her abundance mindset. Yet this question revealed some inner angst at odds with her abundance belief.
Now put on your consumer shoes.
Pretend you are doing a search for ‘non-toxic cleaners’. Search engine A gives you one result; Search engine B gets you 20.
Which search engine would you use for your next search?
What gets more traffic: a big mall with lots of stores or a small strip center with just a few?
How would you persuade Lulu to use her abundance mentality and realize that more people (even from her company) in the search engine is better for her – because everyone wants choice when they search? More choice like the mall, brings more people, increasing Lulu’s chances of selling her goods. Think?
P.S. iGaggle Network is a new community of network marketers from 140 companies. It’s a group of entrepreneurs who want a safe place to hang out and be found, where they’re not accosted or spammed. iGaggle Network members can be found on two new NM industry search engines: 1) for product connoisseurs: Ahaho and 2) for experienced and burned out networkers to find product lines, companies and sponsors Network Marketing Central .
Abundance vs. Scarcity is always a difficult subject because even those with an abundance mentality can find themselves thinking with scarcity at times. Scarcity is programmed into us from a very young age and is supported throughout our lives, so it is a totally new way of thinking for most people.
Kim’s philosophy for networking and NMC has always been an abundance mentality. As far back as I can remember, she has always promoted the idea that we do not mass market our products, our business, or ourselves to everyone and anyone, but that we narrow it down to a niche and specialize in it. Then she incorporates the Law of Attraction that says we attract who we are so she says to look for people who are just like us.
Based on that philosophy, does it really matter if there are 10 people on NMC promoting the same product – or even 100? Are they really all the same? The product might be the same, but if you have been in networking for any length of time, you will know that there can be a huge difference between distributors and how they present their products and themselves – and that comes through loud and clear on their profile (which is the first thing I read).
So we are not just here to find great products – we could do that on Google and get some anonymous website – we are looking for someone just like us who we feel comfortable with and would enjoy doing business with.
If we are looking for a new company, that search becomes even more important because we are looking for a business partner. Would we rather have 2 to choose from or 200? If we only have 2, what are the odds that we would find someone just like us?
So when an NMC member contacts me to ask me about my NMC experience and success, I always stress that the most important part of their marketing on NMC is to write a profile so that people really get to know who they are – not who they want people to think they are – but who they really are, so that they attract people just like them.
Kim has put great features with the listing of words to make it easier for us to do that, but anyone can pick words that don’t really apply to them just to look good. I do look at that list carefully, but more importantly, I read the profile. The profile tells me more of who they really are by the way they write and what they write.
Another very important feature to me is their picture. The cliche about a picture being worth 1,000 words is especially true in this case. I am always surprised at the pictures I see on NMC – both in quality and appropriateness. Many pictures are either distorted or taken from so far away that you cannot clearly see their face. I want to see someone’s face – I want to look into their eyes. My picture has attracted more business over the years. I constantly get comments about how “honest” or “professional” I look which is why they chose me.
So if you focus on attracting people just like you and you realize that not everyone is just like you, then it will be easy to see this as a win-win for everyone, whether there are 2 people selling your product or 200.
Follow Your Passion,
Network Marketing Success Coach
“Never doubt that a small group of thoughtful
committed people can change the world; indeed, it
is the only thing that ever has.” — Margaret Meade
Thanks for the clarification Michele. I’ll be updating the photo on my Profile as well, so thanks for that tip as well.
I would love for there to be more of an ‘abundance’ of folks marketing the self breast exam kit that I market, contributing further to a world that may one day enjoy a ‘scarcity’ in the incidences of breast cancer.
Aren’t there about 10-15 small convenience stores on corners around the town you live in? Each one sells just about the same thing. Why do you go to the one you do? Why not the one on that corner? Preference…….Individuality……convenience?
We are all attracted by different things. So choosing one store over another might not have to do as much with products as it does with meeting our inner needs. (customer service, personality, interior design,etc)
The more the merrier, give everyone a choice and someone will find you are the perfect choice for them.