Lulu goes to Nordstroms to shop for some slippers for herself. As she walks into the shoe department, she sees a huge sign:
The sign adds they’re top of the line, elegant, signed and endorsed by a world renowned golfer, etc.
Ladies: How much time does Lulu spend over there pawing through the Tiger slippers?
Moral: No matter how great you think your thing is, no amount of screaming about it to the wrong person will make a difference. Lulu didn’t even go look at Tiger’s slippers, and it’s not because she didn’t see the “vision.”
The brain’s mantra upon finding something new: “Will this affect me or enhance my life?”
We are always scanning scanning scanning while doing that mantra. Know that, reader, and spend whatever time you need to to become a master of calling the name of your audience clearly. The more specific, the better. And stop losing sleep over the rest.
Quiz: OK, can’t resist: Who, specifically, WILL check out those Tiger slippers? The most specific and useful description wins.
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Call your customers by name? Do you make at least $10 per customer order? $67 combo for product lovers: “If My Product’s So Great…” book + “100 Customers 100 Days CD program”. Right side, two down. $67 for both.
High income, male golfers with who care about quality, style and celebrity endorsements.
Middle-income, male golfers, who want others to think they are high-income golfers who care about quality and style. 🙂
— Walter
P.S. See my lastest 1-minute creative video clip here.
Any level income person who desires to be like Tiger even if that means wearing slippers that have his name on it.
Comment: People always want to know, “What’s in it for me?” They think this consciously or subconsciously.
Men that play golf, that are golf nuts, will want these Tiger Woods slippers.
Men who have decided they need new shoes, care about quality, are golfers and/or respect Tiger Woods and happen to be shopping at that store on that day.
Michele
Dear Kim,
This is an excellent and funny exercise. Well I think this product is for someone that is male, golf nut, Tiger fanatic that is looking for something special, not price sensitive for that, happens to need slippers or not, some who think this slippers would make his life better.
Yours,
Edgard
WOMEN looking for a gift for their husbands who know nothing about shopping for men, but figure since it has a celebrity’s name on it they can’t lose right? LOL! I’d buy ’em ROFL!
Blessings,
Kassandra