Would you buy something that’s special to you, from a company that says “We specialize in everything”?
Conversely, do you market your very special products and unique business opportunity to everyone? And how does everyone respond?
Thanks, Seth.
About the author
We already do…it’s called Wal-Mart!
My wife and I own 3 Specialty toy stores. (Toys & Games that are hard to find) And on a daily basis we hear the phrase, “Come on honey…we can get this cheaper at Wal-Mart”
ARRRGGGHHHH!
They can get a “cheaper version” of the item at Wal-Mart…but not version that we carry.
Michelle and I niche market. We love the people we work with and sell to…because they believe is us AND our product.
And that’s what it’s all about.
Matthew Adams
http://www.mymaxfire.com
I can find some really good items I can expect to last, but if I want it cheaper, I go to Walmart.
When I am looking for a product I intend to keep long-term or I want it to be really nice, I definately research the specialty shops first.
Same thing with network marketing …. depends on your target market!
Don’t try to reach the Walmart customer for your niche product.