In the previous blog, I suggested a new question for entrepreneurs who talk to people to get their customers:
Ask not: “How can I get the world to see how great these nutritional products are?”
Ask: “How can I find people who already feel like I do about the importance of nutrition and nutritional supplements?”
That’s a great group to talk to, indeed. Here’s another group:
People who have say, a health problem like you used to have, and who are still seeking a fix for it.
I market a product for someone who has achy knees and doesn’t want to do drugs, like the way I just to be. Do you know anyone who might like to know about a product like that?
This question asks for someone “who has achy knees and doesn’t want to do drugs, like the way I used to be.”
Notice that you’re not telling someone they “need” it, or looking for people that you think need it.
You’re asking for ONLY THOSE WHO RAISE THEIR HAND – BECAUSE THEY THINK THEY NEED IT.
With this question too, your good prospects self-select. You don’t tell them what they need. They tell you.
THOSE people are your ideal audience.
Wouldn’t you rather spend your precious time with people like that?