General

More on how "the question" selects your customers

In the previous blog, I suggested a new question for entrepreneurs who talk to people to get their customers:

Ask not: “How can I get the world to see how great these nutritional products are?”

Ask: “How can I find people who already feel like I do about the importance of nutrition and nutritional supplements?”

That’s a great group to talk to, indeed. Here’s another group:

People who have say, a health problem like you used to have, and who are still seeking a fix for it.

For example:

I market a product for someone who has achy knees and doesn’t want to do drugs, like the way I just to be. Do you know anyone who might like to know about a product like that?

This question asks for someone “who has achy knees and doesn’t want to do drugs, like the way I used to be.”

Notice that you’re not telling someone they “need” it, or looking for people that you think need it.

You’re asking for ONLY THOSE WHO RAISE THEIR HAND – BECAUSE THEY THINK THEY NEED IT.

With this question too, your good prospects self-select. You don’t tell them what they need. They tell you.

THOSE people are your ideal audience.

Wouldn’t you rather spend your precious time with people like that?

| | |
|| ||

About the author

Kim Klaver

Leave a Comment