“The most valuable information you’ll ever know is about your prospects and clients. It’s not that new marketing tactic. Because – the more you know about your prospects and clients, the easier it is to make every marketing tactic work.” -Rich Shefren
He took in $3.5 Million in orders in 3 weeks, and TEN Million over the next 7 years from the same report… all because he totally KNEW who his customer was.
It’s not his product he knew best (which was his coaching program). No. What he knew best was who his customer was. What THEIR problems were.
Do you know who YOUR customer is?
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