New MP3: how to work survey leads – on the house

Do you buy leads that have responded to online surveys? Customer leads?

This is a seminar I did for several hundred NMers who buy and work those leads. Just did the call two weeks ago. One of my favorite experiences. Check it out. (About 45 minutes).

You can hear/download the call here, no charge. (It’s about 45 minutes so give it time to download). Remember to turn on the volume.

About the author

Kim Klaver


  • Dear Kim,

    Which will cost less and which will generate income faster:
    1. Learn all you can about cold market telephone leads and practice until you become proficient.
    2. Push away from your computer and go out of the house to meet people face to face.

    Are we all loosing the most basic social skills of just being friendly and human to others? Do we love our computers more than we love people?

    Kim your New School approach of telling the personal story and asking for the referal for product sales is as clever as you are. And by the way, it was a treat to hear your masterful training style again for free. Thanks very much for sharing the mp3 with us.

    I can not prove what I am about to suggest, but my experience has supported my theory. Line up 100 of the survey lead people in person. Next have someone other than yourself randomly select 100 people out of the crowd at an event or mall and line them up. Now you walk up and down both lines until you have picked out the top fifty people you would most want to talk to based solely on visiual inspection. Which group do you believe would contribute the most to the pool of fifty, the leads group or the crowd group?

    I know my answer. What’s yours?

    Can we talk?
    Tom Doiron

  • Kim,

    Excellent training. I’ve never even heard of customer leads for network marketers. Its an interesting concept. However, I really don’t see a lot of network marketers embracing the concept.

    For most network marketing companies, the large majority of the money is made on the left side of the compensation plan (the recruiting and training bonuses).

    There’s really very little money available on the right side of the compensation plan (the product sales) unless you’re selling an insurance like product with advanced commissions like Pre-Paid Legal or Primerica, you’re selling a highly consumable service like Send Out Cards where you can get business owners who will do a high volume of service usage, or you’re selling a high priced training or personal development program.

    I really don’t see how the average networker who is marketing a health or weight loss related product can make any money just retailing the product.

    Using your example of 20% commission on a $50 product, you will need to get 20 customers on auto-ship just to get to $200 a month. Then you have to replace the ones that fall off. What do you think the average retention rate is for a customer buying a health related product? I would be very impressed if it’s more than 10% still on the auto ship after 6 months. The customer getter may very well have to get 100 customers in 100 days to get to and stay at $200 a month for the first 12 months.

    By recruiting, you can get one distributor, sell them $1000 worth of product (I know a company right now that recommends their distributors buy $1000 worth of product and gives a better compensation plan to the ones that do), still get them on their personal auto-ship and now you have the ability to help them do the same and earn overrides off your group volume plus residuals off your group volume. Distributors are going to have a much higher retention rate because they need their personal order in order to qualify for their commissions.

    Unless I’m missing something, in that type of program, I think the guy doing recruiting first is going to beat the guy doing customer first every time.

    Roosevelt Cooper

  • Roosevelt,

    Congratulations! You have just delivered a perfect description of Old School Network Marketing. The one that still produces 5% or less success after a half century.

    You have also done well describing the stereotypical salesperson who does things TO people instead of things FOR people. The black eye of the sales profession.

    I’ll pass,
    Tom Doiron

  • Roosevelt,

    Quick, before you die in the graveyard of people who have gone before you:

    First: Go to the top left icons of this post and listen to Kim Klaver Podcast #6

    Second: Get the New School Marketing CDs.

    What you have said makes sense, but the reality is no company survives unless they have customers. Distributors, getting distributors, getting distributors, (who keep their qualifying products in their garage) is why there is a 95% dropout rate in our industry.

    That along with the rest of the hype most NM companies speak is why people will start running away from you and you won’t know why. You will become discouraged and quit.

  • I am yet to find a person who is retired and receiving a residual income from just getting customers in Network Marketing.
    Kim doesn’t teach that. She says do both.
    As Paula showed us,recruiting works if you are willing to do the work. It sure worked for Kim when she built her last heap.


  • I don’t think you guys read my post clearly. I never said I don’t believe in retailing product. I personally have 4 times as many customers as I have distributors. Then again, I’m marketing a service not a product so I have to make sure my customers & even distributors are REAL customers else I don’t make any money. You can’t front load a service.

    What I said was that I don’t see the average network marketer marketing a health or weight loss product embracing this concept for the exact same reasons I listed above.

    The compensation plans in these companies are clearly designed so that those who recruit and get their recruits to buy a bunch of product will make the most money every time.

    The average network marketer in those companies is NOT going to get 20 customers to make $200 when they can get 1 recruit and get $200.

    Roosevelt Cooper

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