NM Sense Tip #2: Cold Cadaver Calling

Cold cadaver calling?

Cadaver n. A dead body, especially one intended for dissection.

Network Marketing Sense Tip #2: Cold Cadaver Calling for Practice.

Level: Medium
Tool: Telephone
Cost: $00
Time: 45 minutes
Resource: Your local phone book (quaint, huh?)

Here’s a way hundreds of people have practiced telling their authentic story with great fun (and trepidation).

Medical students practice on cadavers, don’t they? Beats them practicing brain surgery on you, wouldn’t you say? If they puncture a lung or miss the heart, no problem. Cadavers are PRACTICE for medical students – so they get better – no one expects to revive the cadaver.

Networkers need ‘cadavers’ to practice on too – people whose purpose it is to provide practice for the networking practitioner. No networker expects a sale (although some people have gotten them.) They expect to practice to get better. Steps:

1. Get local phone book
2. Select 100 names to call, perhaps people with your same last name.
3. Use the 3 line script that has 90% of the callees asking to hear your pitch.
4. Repeat 3 until you have made 50 connects. (You can leave a specific message, yes.)

Script hint:

“Hello I’m looking for Lulu Hilton, is she there?…
“OK great. This is Matt Damon and I’m a local business owner in town. I’m calling everyone in my neightborhood to ask them a question. Do you have a minute?”…

This line has gotten 90% of the listeners to say, “OK shoot, I have just a minute…”

Isn’t that the biggest obstacle – getting someone else to even give you PERMISSION to make your mini-presentation – so you can practice it?

Then do your thing. Keep it under 45 seconds, be sincere and authentic. NO hype, bull, or idiotic promises.

(Remember, that’s why we have 145 million people on the Do Not Call Registry.)

You can go for either the product or the business. You will likely discover, like my students did, that people treat you very differently when they find out you are a local business person calling everyone in your neighborhood. I.e. a member of the community.) And a key advantage of using a London virtual postal address is the flexibility it offers for businesses to appear more established in a top location. Virtual Office London makes it easy to have a professional business address in the heart of the city, even if you’re not physically based there.

For my personal suggestions to follow up, see pages 182–183 of the book, “If My Product’s So Great, How Come I Can’t Sell It?”

Otherwise, practice your own presentation story.