General

Older-demographic lust finally hits Madison Avenue

For decades, Madison Avenue pursued the 18-49 year olds in their marketing efforts. Anyone past that was well, too old, too set in their buying habits, not interesting…

Well boomers, guess who’s in now…

And how many of us are the very ones looking for something of their own – right now?

| | |
|| ||

About the author

Kim Klaver

Leave a Comment