General

One reason Steve Jobs doesn’t have to worry this Christmas…

Who doesn’t want the raging word of mouth Apple’s products have? Their chattering customers are their best sales force.

All unpaid, too.

Here’s why it’s unlikely that anyone will steal Apple’s customers anytime soon:

Jobs is driven first to make cool and beautiful gadgets – that work. Second, to run a profitable company.

Look around at products competing with Apple’s in the different categories. How do they compare?

And most important, who, EVER, talks up their PC at the Christmas party? Or their cell phone, unless it’s an iPhone? (Not referring MLMers talking up what they sell here – not the same thing.)

Even Apple’s ADS are copied by others. Note their ads (the two guys) are not about the products first – but about the kinds of people who use them first.

How can you do that? Ask yourself:

1. What kinds of people use your products now (other than the people selling it)?

2. What kinds of people (what are their values) do the MLM business now?

Now, make your wish list.

1. I wish I could find customers who…

2. I wish I could find more Reps who…

Think values. “…more reps who stick” is not a value. World views are values. For example Jobs’ primary value is creating cool and beautiful electronic gadgets that work.

P.S. Don’t tell us how everything is rosy and wonderful with you or your company or sell us a program. This is for the teachers among us who want to take a stab at describing the values of the kinds of people they wish they had more of.

About the author

Kim Klaver

6 Comments

  • I wish I could find more customers who drink energy drinks and want something that costs less, is a better choice and tastes better (in my opinion) than what they are currently drinking.

    I wish I could find more reps who understand network marketing and know that it’s not a “get rich quick scheme” and are willing to put time, money and effort into building a business.

    ~Roxanne~

  • I am looking for people who wish to be totally in control-in control of their health, their finances, their future. The vehicle I have (MLM) is one such way for people to finally have choices in what they want to do. If you are looking for choices, let me show you how to do it.

  • I wish I could find more customers who care enough about their health that they will do whatever it takes to maintain it.

    I wish I could find more reps who care more about helping other people with their health than they do about the money they can make. Let the money come from serving others.

    Joe Washburn
    http://understandingyourhealth.blogspot.com

  • I wish I could find more customers who get excited by wild whole foods, and who like helping to make the rainforest worth more alive than dead.

    I wish I could find more reps who
    are as motivated by a desire to help save the Amazon as their own
    wellbeing.

  • I wish I could find more Reps who….. Truly believe that anything is possible……are willing to learn…..Know that only practice will get you where you want to go …… Truly are interested to learn about others….. Only approach those who are looking for what they have …..are honest, caring,& committed in all that they do

Leave a Comment