One thing to know when you’re recruiting a woman…

Over the years, most sales people approach men and women the same way -whether they’re marketing a product, service or a business.

But research has shown this is a mistake.

If a female prospect says yes, she’s interested in making some extra income from home, the guy will typically launch into how much he’s made, how great the company is, generally strutting his stuff. Kind of like a peacock displaying his feathers. This might work with another guy, but not with a woman.

With a woman, you lead with HER, not you. No matter how much you’ve earned. When women meet each other, they don’t brag about their accomplishments like guys do when they meet. Women ask about the other woman, and usually talk about their shared problems and how the other woman is dealing with them.

So begin by asking her a few questions first…in effect leading with her instead of you. Then you’ll know how to present your opportunity.

Listen to the answers because that will tell you whether to continue or not. Remember only 1/100 people have an interest in ANY kind of commission sales.

That includes people looking for something at home. No dragging or begging. Here are a few questions that show her you know how to talk to her.

1. Ideally what are you looking for? What do you enjoy doing?

2. Are you looking for something part time or a career change?

3. How much time can you put into something and about how much are you looking to earn?

These get you started. (More questions and recruiting scripts here.) Depending on what she says, you can fashion the options around what and how much she wants to do.

It’s not about what you wish she’d do.

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Kim Klaver

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