…want to buy.”
Is that true for you? Would you rather buy than be sold?
Are you going for the sale too soon? Thereby not giving them the opportunity to ponder – and then buy?
Here’s a way to tell. When you meet someone or talk about your product, if you ask for the sale or push a sample on them that first time, you are not letting them buy. You are selling too soon.
This is not a box of Tide.
There’s no instant gratification in direct sales when you’re 1) selling a product that requires demonstration or explanation and 2) when you don’t have credibility yet.
Starting today, what is something you could do to make Lulu want to buy your product from you? Remember nagging her to buy doesn’t count. That’s the very kind of selling we all love to hate.
I have a little video on this topic coming for customer-driven folks who’re on the special Customer Enchilada Priority Notification list here.